Sentences with phrase «marketing boffins»

Not exact matches

Fortunately, the Bavarian boffins at BMW have forsaken their market research - driven proliferation of concatenated crossovers (momentarily) to focus their skills on a task once much more common for them: building a sports car.

Much unlike what HP boffins did to the TouchPad, the PlayBook tablet from RIM has not been pushed into oblivion in spite of it also not faring too well in the market.