Sentences with phrase «marketing content initiatives»

• Lead all strategic trade marketing content initiatives for NBCUniversal, where I collaborate with all departments to help define both the brand story and the story as interpreted by the consumer and advertiser.

• Lead all cross portfolio marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.

Not exact matches

The upside to resource - intensive campaigns, constant A / B split testing and content - marketing initiatives is often a marginal improvement in your conversion rate, which can be frustrating.

The initiative is the brainchild of Next 15, a digital communications group that owns seventeen marketing businesses that span across various industries and services, from digital content to market research to public affairs.

We create these marketing initiatives to create content and increase engagement.

Beyond endorsement disclosures, content marketing initiatives within the medical and healthcare industries must comply with both FDA and HIPAA guidelines, lest publishers risk some big fines.

But according to Pandora's new CEO — who quickly began implementing a number of changes to reinvigorate growth ranging from investments in Pandora's ad tech, marketing, distribution partnerships, and new content launches — most of their new growth initiatives are «still in early stages, and their impact will build over the course of 2018.»

An onsite content strategy should be an important part of every business owner's online marketing initiative, but if you can't read an article and truly feel proud of it, then you shouldn't post it.

Marketing automation software can monitor and audit content - based marketing initiatives, providing not only well - qualified leads for sales personnel, but also helping track those leads throughout the discovery, research and purchase phases of the salMarketing automation software can monitor and audit content - based marketing initiatives, providing not only well - qualified leads for sales personnel, but also helping track those leads throughout the discovery, research and purchase phases of the salmarketing initiatives, providing not only well - qualified leads for sales personnel, but also helping track those leads throughout the discovery, research and purchase phases of the sales cycle.

As the practice of content marketing continues to evolve and expand, so has the list of possible initiatives that a marketer can undertake as part of this discipline.

My contracting business makes money by me consulting with other companies mainly on their content marketing initiatives.

Social sharing: Making your content easily shareable is critical for almost all content marketing initiatives.

Is it not okay to call those initiatives «content marketing»?

This step - by - step guide will walk you through how to build your first content marketing strategy if you're heading up a new initiative.

I like them so much that I decided to consult with them on the content marketing initiative since December 2014.

The key question answered is how well content marketing initiatives resonate with targeted audiences and communities.

Keywee offers marketers a new data - driven approach to optimize their content marketing initiatives.

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC)

- A host of potential growth opportunities should favorably impact Discovery's future results, including increased consumer adoption of Discovery GO (streaming content); further traction with various subscription - based initiatives, including the Eurosport Player; and increased pay - TV penetration in key international markets.

B2B content marketing programs that support inbound marketing, inbound sales, and account based marketing initiatives.

We build content marketing programs to drive results for inbound marketing, lead generation, account - based marketing, and sales nurturing initiatives.

How can B2B businesses achieve more efficiency as well as effectiveness in their content marketing initiatives?

Craters that can be littered with failed product launches, content marketing efforts, demand generation initiatives, and a smoldering fire of bad reputation.

These include initiatives undertaken in a number of key areas, such as, providing clear information for the consumer through the launch of different portion sizes and enhanced product composition labelling, optimising the nutritional content when reformulating existing and / or innovating new products and providing responsible marketing and advertising communications.

Jeremy manages global employment - sector branding initiatives including digital and traditional media content development, event marketing, and social community engagement.

Her working experience includes lead content marketing initiatives, developing a content calendar, and writing or sourcing content to populate the blog and drive inbound leads.

FutureLearn's Head of Marketing, Neil Harvey said «We are thrilled to be a Bett 2017 Award winner; we are very proud of our FutureLearn for Schools initiative, to encourage students to learn independently and to give them a taste of the content they can expect from leading universities.

You have to admire Honda's initiative in getting the CR - Z on the market while other manufacturers are content to limit their hybrid sports cars to the racing circuit and motor show stand.

ABA Chief Program Officer Len Vlahos will moderate a discussion with panelists Mark Nelson, digital content strategist, National Association of College Stores (NACS); Jenn Northington, events and marketing manager, The King's English Bookshop, Salt Lake City, Utah; and Andrew Savikas, vice president of digital initiatives, O'Reilly Media.

Barnes & Noble is partnering with UltraViolet, the initiative from Hollywood studios that lets viewers watch content across devices and aims to break Apple's stranglehold on the digital movie market.

Since RCS Libri is investing in the entire initiative (and marketing of the series, but not author marketing) they wanted to be sure they had good content to offer to the readers and strong marketing efforts to let them know it was there.

The new initiative provides information to people hoping to write, publish and find markets for their books, and is a step toward the library's goal of making locally - produced content available to its audience.

Beyond the calendar sponsorship, Kia Country supports Charleston Animal Society through events, dedicated content on our website, advocacy support, and fundraising initiatives via social media and email marketing.

Our digital content serves as the foundation for creating branded content that gives our clients the edge in search engine rankings and other digital marketing campaigns such as social media and content marketing initiatives.

Speaking to Destructoid yesterday, Bethesda Marketing VP Pete Hines explained how the publisher has attempted to lessen used game sales through downloadable content, among other initiatives.

As with other marketing initiatives, you'll need to consider not only your audience, but also your purpose for creating content.

Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client - centric thought - leadership content.

The ultimate goal of any content marketing initiative is to generate new potential client leads.

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

However, I am confident that free web2.0 initiatives are likely to put stress on the market and force content providers to reduce their fees.

Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

A typical microsite contains highly targeted content intended to showcase a firm initiative or to complement a specific marketing campaign.

As B2B content marketing budgets are slated to increase over the next year and the law firm public relations remains a necessary initiative for every firm, legal marketers are going to have to continue to give thought to how these two efforts overlap and work together to maximize effectiveness and efficiencies.

But that might soon change, as the three - year - old UltraViolet initiative is finally coming to market with a product that will let users purchase a piece of content and watch it across a number of devices, and even online video services.

Toward that end, Busque has formed a new initiative called Shine Together with Task Rabbit's former VP of marketing, Jamie Viggiano, that plans to organize dinners with women, feature content at its site like Busque's sit - down with Jarrett, and to help up - and - coming businesswomen connect with needed mentors.

Supporting any content marketing initiatives to help drive traffic, engagement, leads, that deliver sales and customer retention.

· Adept at developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results

At many firms, the marketing teams who run company blogs are in overdrive, as they try to keep pace with their company's content marketing initiatives.

So, in order to get to the LinkedIn profile, or other online profiles — such as Google Plus and Zoominfo — you have to develop content through career marketing documents — resume, biography, case studies, leadership initiatives, etc..

Oversaw development, design and execution of the social media marketing initiatives, content strategies and related creative deployments on behalf of clients.