From consumer discovery to product promotion to B2B networking, an integrated
web marketing game plan can improve your business at every level.
By infusing credible voices, perspectives and insights from influential sources — namely industry experts and thought leaders — into the
content marketing game plan.
Rigorously research and determine what your
bear market game plan will be BEFORE the market takes a dive and panic sets in.
In this day and age, going back to what I pointed out, social media, it's critical to the
overall marketing game plan but it's not a stand alone effort that's going to sell any one in the long run.
When you are blogging in a crowded ocean with everyone looking for a slice of the first page of Google, you need to have a
content marketing game plan.
When developing
your marketing game plan, it's important to align your marketing and sales efforts around your list of target accounts.
That translates to ensuring your legal TV ads, for example, are produced and disseminated properly — on time and on budget — and continuing to check in to make sure
the marketing game plan is working the way it should.