Sentences with phrase «marketing in a niche market»

Not exact matches

It's carved out a niche in the market between local firms that do smaller residential or commercial projects and the highly integrated companies like PCL, Eastern, EllisDon and Hatch.

Some niche markets have already begun to harness the power of bloggers in moving their products.

And the massive amount of consolidation that's swept over the Canadian media sector in recent years — Bell, Rogers and Shaw have a lock on much of the market — has created openings for a nimble, smaller player that can fill niches in a TV universe overwhelmed by me - too reality shows.

«And especially in these smaller niche markets, the customers can easily tell.

He says they are one of the niches he has found to set himself apart in a fiercely competitive market.

At that time, they were niche in the educational market.

But as the market has diversified (craft beer sales now represent 19 % of B.C.'s beer market), niches and specialities develop; yet there's no allowance in most Canadian markets for a store that offers, say, only lambic beers or just fine whiskeys.

«The bulk of it is going to be solar, with wind being in very important niche markets here and there.

Her Toronto - based company, Creative Niche, specializes in employment opportunities in technology, media and marketing — fast - evolving sectors that increasingly rely on a broad range of digital skills.

Small companies in niche markets can use their specialization and nimbleness as powerful competitive advantages.

Learn how to turn this often - neglected platform into your own marketing powerhouse — no matter which niche or industry you're in.

«The big platforms haven't been ignoring the fact that [influencer marketing] has moved well beyond money between the couch cushions,» she adds, noting that Google and Twitter both have made strategic investments in the space, acquiring FameBit and Niche, respectively.

If possible, create your own niche, and traditionally, the first in the segment have been the market leaders.

Shkreli's basic modus operandi in the biopharma sphere was to take niche drugs in treatment spaces where U.S. patients have few options (although those medicines may very well have been approved and available in other countries) and bring them to market, after which he'd maintain carte blanche on the products» prices.

It is best to look for niche markets that are not served or underserved in your industry to start, as they are the easiest and most affordable to gain traction.

Durrant added that Shkreli's modus operandi of acquiring (and then raising the price of) niche products with few competitors in order to corner certain therapeutic markets will not persist.

«The costs to develop a new airplane in this category are so huge, but it's still a niche market,» says Viking CEO David Curtis.

In the U.S., not surprisingly, Yardstick doesn't have such complete command of its market niches.

For example, if you and two competitors are competing in a niche industry, working together to raise awareness of the market and desire for a specific type of product or service offering could benefit everyone involved.

Have they worked with anyone else in your specific market or vertical niche?

They will need to identify niches, understand customer needs in specific markets, and differentiate themselves through constant innovation.

Particularly in niche markets like petite apparel where designers have largely neglected the market, this type of approach gives women options they've never had before and designers access to new revenue streams.

Well, I had written a paper at Stanford business school about the Japanese shoe business having a niche in the shoe - business market.

Yesterday, Alan Murray — Time Inc.'s Chief Content Officer and author of the must - read CEO Daily — and I visited the East Village offices of Oscar Health, the hip, data - centric insurer that has found a niche in the ACA exchange market.

In a niche market, there's often no room for scaling into a multi-billion dollar company, which are the companies that get Series B.

Your niche defines in more specific terms what your market really is.

For the next six years, I spent time bouncing from magazine to magazine across sales, marketing, and editorial, desperately trying to find my niche in order to rise the ranks.

A freer trade in agricultural products also engenders innovation and the development of new markets: Turner points to the way Regina - based AGT Food and Ingredients (formerly Alliance Grain Traders) has carved out new and expanding niches for Canadian - grown lentils.

«It suggests that this niche in the market is becoming mainstream enough that they feel their delivery system might have traction with it.»

If you're in construction and strong demand outstrips supply as is the case in certain areas in Texas, for instance, you'll have a better opportunity to be part of an expanding category or niche, even if it's in a slow or sluggish market.

Like many SaaS companies, Dyn started as a small niche player in an important corner of the Internet — Managed DNS — and slowly carved out a space, honing our product and beating competitors on service, pricing, relationships and added - value until we grew to be the market leader.

CEO Shah and his Cornell classmate Steve Conine started out with racksandstands.com in 2002 and quickly expanded, buying dozens of niche domain names and launching many from scratch—simplydogbeds.com, justshagrugs.com, dinnerplates.com — and in 2011 changing the company name from CSN Stores to Wayfair (700 employees went on a Boston bar crawl in Wayfair T - shirts to help market the new name).

What to consider: Fujitsu is fighting for a niche in the dreadfully crowded tablet market — tablet computers may be the fastest to - commodity item ever produced.

There are enough niche markets that there will be opportunities for everyone,» he says, adding that he anticipates a swell in market demand.

By the time a company completes a project outside its niche, the real competitors in that space will have already developed superior solutions and brought them to market.

Even in a niche market, there is bound to be competition.

Everyone in the segment has been trying to get a piece of this new niche market, and fancy burgers are popping up everywhere.

You can find market boosters in any niche.

Secunda grumbled about how much Bloomberg was spending to break into the new market in a big way, rather than targeting a small niche.

They felt an online company focused on a specific demographic could ignore geography and find a niche in the global market, and they could run it right from their Montreal neighbourhood.

Niche marketing can be extremely cost effective if you keep three things in mind:

Far too many company founders think people want to know about their company when in fact very few people do or you actually only reach a niche market.

Reim has since decided that the fellow had a point, and he's now plowing more of his profits back into marketing, with the goal of making SimStar the clear leader in its niche.

Thanks to establishing their market niche and building on it, the firm's export business has boomed in the past five years, jumping from $ 261,000 in 2007 to more than $ 4 million in 2012.

At the same time, online photofinishers have seized upon technological advances to carve out an Internet - based niche in the photo - processing market, which has traditionally been dominated by industry giants like Eastman Kodak Co..

Burger King recently moved to fill that niche with marketing aimed at the traditional fast - food demographic, as in young men.

More developing nations are welcoming foreign tourists and increasingly stable political climates in some areas now boast a market of niche tour operators.

Incorporated in 1993, Justice has since rocketed to revenues of $ 55 million, parlaying success in a teeny niche market to virtual domination of certain segments of the global phone business.

Zipcar's niche has focused serving people in urban markets who don't own cars but who have a need to use one from time to time.

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.