Why hire
marketing people when you can grab something already in the public mind?
Not exact matches
When it comes to sidling up to the bar,
people are increasingly more likely to order a whiskey or a bourbon over a vodka or a mass -
market beer.
With video, your goal is to get certain desirable
people (who fit your target
market) familiar with your brand and think happy thoughts about you so that later,
when they do need to buy the stuff you sell, they'll give you preference.
«
When I was going on the academic job
market, worrying about the campus interview, my friend Matt Seigel told me to just be myself because otherwise, if I got hired as the
person I was pretending to be, I would have to keep up that pretense for the rest of my career,» she says.
The best start to your social - media -
marketing strategy is
when people enjoy their experience dealing with your business.
«
When people distrust the
market, you want any earnings given back to you in cash,» says Maria Holowinsky, executive vice-president of Edmonton - based Adroit Investments.
When Lyft first launched, recalls the company's director of
marketing strategy & operations Gina Ma, «it felt like really asking
people to participate in this really big sort of social experiment almost — the idea of doing these things that your mom always told you not to do.»
«In this day and age
when everyone has a megaphone and
people are watching, you almost have to answer publicly,» said Bob Geller, president of Fusion Public Relations, a New York - based
marketing and communications firm.
With nearly 35,000
people expected at SXSW Interactive (and around 30,000 headed to the music festival),
when it comes to
marketing stunts at this show, it's go big or go home.
«
When they're not making as much money,
people will be a lot more sourpuss on them,» says Stephen Baker, vice-president of consumer electronics analysis at
market research firm NPD Group.
John Hussman knows that
when he makes his extremely bearish stock
market forecasts, some
people may roll their eyes.
Advocating for yourself
when you're going to fundraise,
when people are looking at your
market, product or value proposition with a specific [judgement] is character building.
When things get cheap enough,
people start buying back into that
market and then everyone starts to pile in.
When it comes to
marketing functional but not particularly exciting products, there is no point trying to pull the wool over
people's eyes with buzzwords and sparkle; rather share how it makes their l...
When asked what investors could expect from the Saudi stock
market as it prepares for the listing of Aramco, the Tadawul's Al Hussan replied: «
People expect an accessible
market... Fair, secure and well - functioning.»
«We know that
people who choose beer
when they become of legal drinking age are two times more likely to continue drinking beer throughout their lifetime, and as an organization, we have an opportunity to regain ground with this group,» said David Kroll, MillerCoors» chief
marketing officer, in a statement.
And
when Vimpelcom's use of suspect payments to gain
market share in Uzbekistan was exposed, it was Telenor man Jo Lunder who took the rap, rather than any of Alfa's
people.
The U.S. and some other countries experienced housing busts over the last several years, so that scenario tends to get a lot of weight in
people's minds
when they reflect on the Canadian housing
market.
When people say, «I need this money at 65,» they're assuming the
market is going to cooperate with that goal on their 65th birthday.
And so on days like Wednesday
when the stock
market sells off,
people might be asking about the health of things like the biotech sector.
Marketing takeaway:
People engage the most of Facebook
when they feel connected to one another and understood by their audience.
When the researchers sifted through data on 50,000 real - life earnings calls, they found that the market reacted more positively when the CEO used more first person pronouns, i.e. «I,» «me,» «my,» «us,» and «we.&ra
When the researchers sifted through data on 50,000 real - life earnings calls, they found that the
market reacted more positively
when the CEO used more first person pronouns, i.e. «I,» «me,» «my,» «us,» and «we.&ra
when the CEO used more first
person pronouns, i.e. «I,» «me,» «my,» «us,» and «we.»
When I came up with the idea for my first book, 101 Ways to
Market Your Business, I spoke to a number of
people in
marketing about it.
«Like brokerages, these trading websites make money
when people use their platforms, so it's in their interest to convince you that you can beat the
market,» said Roberts, who is now a consultant for car - ride service Uber.
Twitter's head of content planning, Stacy Minero, gave us the inside scoop on the best ways to
market during the holidays and get
people to stop in their tracks
when they see your stuff.
Zipcar, ironically, discovered that even
people who forgo car ownership don't like to walk very far
when they need to rent one, so it adjusted resources to increase its density in key
markets.
When people ask me what my initial
marketing was to get Buffer started, the truth I have to share is that my
marketing consisted of sharing the idea with the 1,700 Twitter followers I had at the time.
Still,
people lined up to get even a hint of what
marketing will look like
when perfectly objective, omniscient machines do it.
When we have new products, it's always Instagram to
market it and to share it and to remind
people that it is out, both at the beginning and throughout the duration of whatever that collection is.
Author,
people connector, podcaster —
when it comes to
marketing and communications, C.C. is the real deal.
«It's not uncommon for
people to hold back on some larger purchases
when the
market is volatile,» she said.
The Pope is wrong
when he complains that
when a homeless
person dies of exposure it is not news but «it is news
when the stock
market loses 2 points.»
And trust me,
when people and
markets are involved, that can get pretty complicated.
«Friday is
when you want
people talking about you,» says Ashley Jewell, director of social media
marketing for NAP, Inc. which launched its Boba Baby Carrier with a highly successful Twitter campaign.
That's
when I took what I knew from becoming a world - class athlete and started over — my quest to learn about business,
marketing and adding value to influential
people (even
when I thought I had no value to give) began.
«And
when, in the Japanese
market,
people started coming in and wanting everything Duffy, that spurred the product expansion.»
When we launched a grassroots PR stunt in Central Park last year and asked
people to share their dreams with us, we discovered how to deliver our message to engage with potential customers and also gathered behavioral data points to help drive our future
marketing decisions.
When done correctly, thought leadership
marketing builds rapport with your customer base without coming off as fake and self - promotional; it allows you to present yourself as a true expert that
people trust.
When modern tablet computers first arrived to
market, many
people thought they would be primarily used to consume, rather than create, content.
The only currency in the history of mankind that had actual intrinsic value was
when people traded barley in the
markets of the ancient city of Ur.
By contrast, Pope Francis observed the following in November: «How can it be that it is not a news item
when an elderly homeless
person dies of exposure, but it is news
when the stock
market loses two points?»
And
when that happens, radical ideas, like economic paradigm shifts and movement toward true - cost
markets — ideas that
people easily dismiss right now — will suddenly become possible.
When the
markets are climbing,
people just sit back and enjoy what's happening without hardly any questioning at all.
Back in 2000, Cramer looked at the volume of trading and saw that most
people had abandoned the
market at the bottom,
when it was too late.
«In a
market the size of the United States the idea of buying a spot for $ 4 million dollars and spending another million to produce it might somehow be justifiable
when you divide it into the number of
people who are going to see it.
In a 2015 survey of over 70,000 employees, an astonishing two - thirds of
people who were paid at the
market rate believed they were actually underpaid, and the majority of those who felt they were underpaid intended to quit, even
when they were being paid at the
market rate.
Everybody wants to get paid what they deserve, and
when an employee finds out they are getting paid lower than the
market value, this
person feels undervalued and wants to leave.
But
when you have
people coming to you, you get to stay in control of your
marketing and sales... which is very cool.
When it comes to
marketing, it's common knowledge that social media is a popular tool for reaching
people.
When we email
people we don't know about our value proposition, it's
marketing.