Sentences with phrase «marketing placebo effect»
The phenomenon that identical products are perceived differently due to differences in price is called the «marketing placebo effect.»
https://www.sciencedaily.com/ Not exact matches
«Our results indicate that strong performance brands can cause an effect that is akin to a placebo effect,» researcher Frank Germann of the Department of Marketing at the University of Notre Dame said in a press release.
«The exciting question is now whether it is possible to train the reward system to make it less receptive to such placebo marketing effects,» says Prof. Weber.
The study looked at the effect of dietary supplementation using 2,000 international units of nonprescription vitamin E daily in a large group of elderly Alzheimer's patients and compared their results over an average of around two years to similar patients who received a placebo, a pharmaceutical marketed as a «treatment» for Alzheimer's disease (memantine), or a combination of memantine along with vitamin E.
Or it is just a placebo effect and a huge marketing scam?
Forgotten in the rush to bring the drug to market are the data that show it didn't work for many in the sample, it harmed some, and among those who showed positive effects were many people who responded because of placebo effects.