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"marketing ploy" refers to a strategy or tactic used by a company to attract attention, gain customers, or promote a product or service. It often involves clever or eye-catching methods that may not necessarily reflect the true value or quality of what is being advertised.
Full definition
Now, we could look at this as an opportunistically clever
marketing ploy by the flour companies to oversell their competitors, which of course existed to some degree, or, we could look at the better picture — one where industrious women and their local companies worked together to see through a devastating time, where creativity rose above materialism, and where women made something from nothing, igniting a nation wide trend that was economically supportive and appropriate for the time.
In order to address drastically declining sales, DC executives decided to reboot and renumber all of their titles, starting everything all over again from issue # 1, even though this is one of a very limited number
of marketing ploys the comics industry has been beating to death for the last 20 years, with perpetually diminishing returns (another is killing off a major character, only to bring him back to life months later).
Of course this is all just a
clever marketing ploy by EA to ensure that you try out both demos and hopefully end up buying both games, but considering all the effort it takes to bag these shiny items is to download two demos that I would have downloaded anyway, you can count me in.
The deluge of email marketing to painters soliciting workshops such as learning secrets from the masters, plein air contests, and plethora of other
marketing ploys for plein air painters sometimes seems to be turning landscape painting more into a sporting, competitive activity and less of an artistic or spiritual / personal exploration of nature.
But eliminating colors after a 2 - 3 year run is a
good Marketing ploy for both the consumer & Chevrolet.
Finally, in 1989, renamed Dragon Warrior due to American trademark issues, Dragon Quest hit America by storm, with one of the neatest
marketing ploys in recorded history: Nintendo Power gave away free copies of Dragon Warrior with a year's subscription, which was truly an awesome way to get introduced to the game.
It was clear from the start that it was a
brilliant marketing ploy by some company, now it's becoming clear who was the perpetrator.
While I can't speak to the motivation behind every company offering such a service, my experience leads me to one general conclusion: they are
marketing ploys designed to convert you to a paying customer of their resume - writing service.
An interesting combination you may think and you're probably thinking its some kind
cheap marketing ploy, judging by the way it's been plastered all over gaming news like fleas off a dog, solely advertising its explicit nature.
As a
great marketing ploy for Deep Silver's upcoming sequel to Dead Island with Riptide, last night two people joined in unholy matrimony in the UK's first wedding to feature a zombie bride and... [Read More]
Or maybe this is yet another intricate
marketing ploy from the inventors of unorthodox advertising disguised as a goof.
There are definitely those who see it as a
cynical marketing ploy dreamed up by greeting card companies and florists (or is it restauranteurs and wine retailers?)
They never benefit the customer; the sole intent is to push consumers towards a single product or service, i.e.: Exclusives are
simply marketing ploys.
In light of the fact that 2003's «A Sitch In Time» was divvied up into three episodes, though, this otherwise
obvious marketing ploy is somewhat forgivable.
I'm actually talking about a
new marketing ploy — a special - priced giveaway contest, where lucky winners can get their grubby mitts on a free Kindle Fire, or gift cards.
Before purchasing a hermit crab for your children, learn more about hermit crab care and pet store
marketing ploys so that you can find a pet that will be good for your child.
Was it the
pure marketing ploy of putting two actors from legendary boxing movies back in the ring?
Bishop credits Billy for effective
marketing ploys aimed at 16 - to 24 - year - old males: endorsements from X Games athletes; sponsorship deals with the likes of Cannondale mountain bikes; a retrofitted reptile - motif school bus that raided Mountain Dew and Coca - Cola promotional events to blast the insurgent's urination - themed slogan, «Drain the Lizard.»
These labels on products are nothing
but marketing ploys to trick you into spending money on apparent «quick» and «easy» ways to lose weight and be healthy.
Please don't feel bad if you have or still use them, but pull - ups are a
major marketing ploy and terrible for the environment.
New research explores how consumers respond to new ideas
when marketing ploys produce sensory mismatches.»
I don't even know what you call the
latest marketing ploy by the coal industry lobby group the American Coalition for Clean Coal Electricity (ACCCE).
Due to these
common marketing ploys the average puppy buyer sometimes mistakes such light - coloured Golden Retrievers for being a separate breed.
The term is mostly an astutely
thought marketing ploy specifically crafted for the purpose of attracting buyers and persuading them into thinking that teacup puppies are valuable and worthy of a higher price tag.
But as a for - profit company's thinly, thinly
veiled marketing ploy, it's veers toward blatantly offensive.
Uber drivers, for instance, have been shown to pick up riders in the whiter areas of DC more regularly — though to their credit, Uber drivers have also been picking up the slack left over from racist taxi drivers in what may or may not be a sincere
social marketing ploy.
Spending money on a good cover is the best investment you can make — it'll do more for you, especially in the long - run, than blog tours, endless tweeting and re-tweeting, and whatever other
marketing ploy out there.
Calling them hemp bars is a bit of a
superfood marketing ploy: they are barely detectable amidst the sunflower seeds, rolled oats and flaked coconut.
It's an unoriginal and
inaccurate marketing ploy that is meant to intrigue, motivate and sell, but it's not the real, healthy or smart message that new mothers need to hear and understand.
Jim Giles reports that analysts at the computer security company McAfee were instrumental in uncovering the
scareware marketing ploys that...
The popular buzzword descriptors surrounding smoothies, like «detox,» «fat burning,» and «cleansing» are
BS marketing ploys.
I have seen this «lose weight»
marketing ploy sneak its way into the way in which Yoga is presented and here it was being endorsed by YJ.
Before you fall for any over-the-top promises or
false marketing ploys, it is a good idea to take a bit of time and separate the fact from the fiction in the realm of anti-aging vitamins and supplements.