First, the forecast:
Market research firm eMarketer predicts further declines in net ad revenue from the company is it presumably continues its pending sale to Verizon.
According to
market research firm eMarketer, iQiyi controls most of China's on - demand video market.
«Canada has been a little sleepy as far as getting online» to shop, said Jeffrey Grau, an analyst with U.S.
market research firm eMarketer.
The retail industry is the leader in paid online and mobile media spending, according to new data from
market research firm eMarketer.
One in seven people around the world regularly uses social media, according to
market research firm eMarketer.
Not exact matches
Meanwhile, nearly half (48.8 percent) of U.S. brands used Instagram as a
marketing tool in 2016 — and that number is expected to eclipse 70 percent this year, according to
research firm eMarketer.
Some 181 million people in the U.S. are expected to watch video streamed over the Internet this year, according to estimates by
eMarketer, a
market research firm.
Amazon currently has 70 % of the home speaker
market while Google has 23.8 %, according to
research firm eMarketer.
The
market for mobile ads is set to grow nearly 85 % this year, one of the fastest - growing areas of digital advertising, estimates
research firm eMarketer.
Estimates are based on the analysis of various elements related to the ad spending
market, including macro-level economic conditions; historical trends of the advertising
market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other
research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and
eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Amazon says it has sold millions of Echo devices, accounting for around 70 percent of the
market for smart speakers, according
eMarketer, a
market research firm.
«I think this idea of voice control is really going to accelerate this whole
market, and I think Amazon is very much ahead,» said Victoria Petrock, an analyst at
eMarketer, a technology
research firm.
In December,
research firm eMarketer slashed its growth outlook for wearable devices, however, the
market started recovering and has been making steady progress since then.
According to the
research firm eMarketer, Alexa - powered Echo and Echo Dot devices are expected to claim a 70.6 percent share of the US
market in 2017.