Backwards compatibility is nice and all, but the idea that it can make up for these new consoles coming out rapidly with games that don't work — or don't work as well — on older hardware and somehow keep everyone included is just
some marketing sleight of hand.
I always try to translate
this marketing sleight of hand into real terms instead of playing their games.
It's the ultimate
marketing sleight - of - hand, and sadly, people are falling for it.
Not exact matches
Like many in the film distribution business, Mimi Steinbauer has a story — «funniest example ever» — of the ingenious
sleight of hand in
marketing American movies to foreign lands.
Others grouse that it's a
marketing ploy, a
sleight - of - hand trick that gets you to pay for a useless piece of paper.
It's a lovely idea, but it's little more than
sleight of hand because they failed to reveal they couldn't get books out to
market and into readers» hands nor do they
market or promote.
Morano likens the crisis
marketing to a
sleight of hand; a Climate Hustle.