Sentences with phrase «marketing than the author»

Not exact matches

Authors of The Fundamental Index: A Better Way to Invest, they found that building indexes based purely on market cap produced worse returns than indexes based on other measures.

Advantage charges $ 25,000 to $ 30,000 for its Authority Marketing System, a comprehensive and aggressive marketing strategy meant to create a «larger - than - life brand» for authors and make them seem «omnipresent,» according to itsMarketing System, a comprehensive and aggressive marketing strategy meant to create a «larger - than - life brand» for authors and make them seem «omnipresent,» according to itsmarketing strategy meant to create a «larger - than - life brand» for authors and make them seem «omnipresent,» according to its website.

But that strategy works a lot less smoothly than it used to, says green marketing expert Shel Horowitz, author of eight books — most recently the Amazon Environmental category bestseller Guerrilla Marketing Goes Green (with Jay Conrad Lmarketing expert Shel Horowitz, author of eight books — most recently the Amazon Environmental category bestseller Guerrilla Marketing Goes Green (with Jay Conrad LMarketing Goes Green (with Jay Conrad Levinson).

Read the Table of Contents Read the Index Read Excerpts Read Endorsements From More Than 50 Entrepreneurs and Marketers Read Reviews About the Authors About GREEN Guerrilla Marketing Have Shel Speak Order Now

When I started out in my digital marketing career, it was thanks to connecting with some generous people that had a lot more experience than me that I was able to overcome introversion and reluctance to write and become an international keynote speaker, author and blogger with over 1.4 million words written so far.

He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at # 17 overall on the Amazon bestseller list.

Tim Romero is a Tokyo - based entrepreneur, podcaster, author and teacher who has started four companies and led Japan market entry for others since coming to Japan more than 25 years ago.

«To us,» write the authors, «a true artisan food producer is someone who is growing, harvesting, and producing food, rather than just selling it at the market.

On Saturday, the Eat Boutique Holiday Market will spring to life with more than sixty artisan food and drink makers, authors, and culinary experts.

«Service failures that affect a group of customers cause them to be more annoyed with the provider than problems that impact an individual,» adds Arne Albrecht, a researcher at the Chair of General Management and Marketing and lead author of the study.

At $ 25 per ton, the authors found the market for light - colored roofs would be worth more than $ 1 billion.

«This would be based on the carbon footprint and energy efficiency difference between manufacturing regions, and would be a better market - and science - based solution than a solar panel tariff,» said Dajun Yue, a Northwestern graduate student in You's research group and lead author on the paper.

The study's authors, representing more than 3 dozen medical centers, government health agencies and institutes in the U.S., Asia and Europe, credit this rise in smoking among Asians to aggressive product marketing by tobacco companies and a lack of education about health issues related to tobacco.

«While many Americans believe supplements to be safe, government regulations (Dietary Supplement Health and Education Act of 1994) require less safety evidence to market products than what is required for conventional pharmaceuticals» explains lead author Dr. Victor Navarro, from Einstein Medical Center Philadelphia.

I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by Linda Adams and Abby Curnow - Chavez, contributing authors, The Loyalist Team.

More than 10,000 musicians, filmmakers, authors, managers and labels have chosen the Topspin platform to market their work directly to fans, including: Kevin Smith, Beastie Boys, David Byrne, Edward Burns, Sigur Ros, Cory McAbee, Paul McCartney, Arcade Fire, Eminem, Linkin Park, Interpol and Metric.

Other than one brief moment of co-star Michael Keaton in all his crazed, lunatic, wide - eyes glory, American Assassin turns out to be as unrelentingly second - rate a spy - versus - spy espionage thriller as any this side of the direct - to - DVD market, wasting great source material from author Vince Flynn in the process.

The authors suggested that competition on quality may be more salient than price competition, at least at the tuition levels in question, in this market.

Here, the author expends more energy on personal attacks than on market analysis.

Its authors say their findings challenge the claim by tobacco companies that marketing has far less of an impact on adolescent smoking than social factors.

Furthermore, the authors note, as the charter movement gained momentum and other states passed similar laws, a more market - driven vision of charter schools emerged that emphasized competition as an incentive for traditional public schools to improve, rather than the idea of charter - tested innovations that could boost public school practices broadly.

The authors argue that vehicle fuel economy may be improved through three primary methods: reducing vehicle weight and size; increased market share of alternative powertrains that show more efficiency than conventional gasoline engines; and, rather than continuing the historical trend of emphasis on vehicles that are heavier, larger, and more powerful, ensuring that improvements in vehicle technology's efficiency gains are directed toward increasing fuel economy.

In the 21st century, authors need to be doing more than looking into Internet marketing, ebooks, blogs and blog book tours.

I know why a lot of indie authors are scared to go with KDP Select, but the added revenue more than offsets what you'll lose pulling from the other markets.

After all, self - publishing also requires self - managing, self - marketing, self - organising and greater self - confidence than many authors possess.

It's no longer just the expat markets but all those hungry readers who want to improve their language skills and / or read god authors in their language rather than filtered through a translator.

Bestselling romance author Inglath Cooper employs targeted marketing through her Facebook page, where she has more than 42,000 likes.

An author can get an amazing cover (see Damonza.com, for example) for less than one - third that amount and devote the remainder of his or her hard - earned money with other professionals who help him or her develop, edit, print, and market his or her book.

I don't think we'll ever go back to a time when big publishers give marketing help to more than a handful of authors.

According to Writer Beware statistics, most POD runs sell fewer than 200 copies to «pocket» markets — friends and family of the author.

Because it's cheaper to give away books than it is to invest time and money authors already have in short supply in a hardcore marketing push that might or might not pan out.

To help educate us, Jennifer Fusco, author and marketing expert, is here today to give us a rundown on the basic marketing strategies and more importantly, fill us in on why some marketing strategies might work better for our books than others.

Tom has taught more than 40,000 authors how to write, publish and market their books like professionals through his online training courses, including Ebook Publishing School, a free training program that shows authors how to publish and market their books professionally.

there are thousands of published authors faring little better (if at all) than your average self - published author trying get a foothold in that saturated market known as Amazon.

The UK has long experienced a greater level of transparency in terms of actual sales figures than the US market, and several authors have come forward to outline exactly what they've earned from the sales of their books.

«There is nothing a new author needs more than help with marketing.

Smashwords also has some perks that make me wish the outfit had made more inroads into the ebook market on its own merits (as a seller and not just a distributor), such as the ability to issue coupons, to offer affiliates a greater percentage of the sales price, and the fact that authors receive a higher royalty rate there than at any of the other stores.

«The Author Marketing Club (Premium membership: inexpensive and worth every cent) is, in my eyes, more than mere club: it is the Mount Everest of book - marketing, the Babe Ruth of book - selling, the Buford T. Pusser of book - publicising — it is, in short, the sterile needle in the arm of the literary junkiMarketing Club (Premium membership: inexpensive and worth every cent) is, in my eyes, more than mere club: it is the Mount Everest of book - marketing, the Babe Ruth of book - selling, the Buford T. Pusser of book - publicising — it is, in short, the sterile needle in the arm of the literary junkimarketing, the Babe Ruth of book - selling, the Buford T. Pusser of book - publicising — it is, in short, the sterile needle in the arm of the literary junkie.»

Indie and Small - Press Authors are inundated with less - than honest offers of marketing services, but AMC delivers the real thing.

I know a ton of authors who could be making SO MUCH MORE money than they currently are if they just took a little bit of time to set up their marketing systems before they dive into writing another novel.

Launch teams allow than the authors to clear their marketing to - do -LSB-...]

Other than not signing up, you can't go wrong with Author Marketing Club.

Raleigh, North Carolina -(January 11, 2011)- Lulu.com, the leader in self - publishing, announced today a new marketing book, Bigger Than the Widget, by author Jeff Taylor.

The author interview opens so many doors for authors and is a marketing cheat sheet that will be used more than an author could ever anticipate.

The Author Marketing Club will get you more exposure in one day than most literary agents will in months; and they don't demand 15 % of your book income.»

It took me less than a minute to make this so using the tools provided by Author Marketing Club.

I'd spent hundreds on Review Services, then I found Author Marketing Club offers its own Review Service and you can use it daily, essentially making it unlimited, rather than paying $ 50 for 100 contacts that may never even call you.

And there are authors among us — I'd bet that Penn and Gaughran are two of them — who know more about digital book marketing than some established publishers» staffs.

«I began using Author Marketing Club's premium option less than a month ago and I am extremely pleased I did.

Jeremy Jones in a blog post «How to Write and Publish a Book to Become a Bestselling Author in Less than 30 Days», wrote, «Writing a book is the most powerful way imaginable to market and promote yourself.