ROLE MODEL: Robert & Ethel Scull, Charles Saatchi, Stefan Simchowitz, Adam Sender MO: Buy deep and extensive holdings of work by choice artists before they're famous, ideally making them famous in the process through energetic word - of - mouth marketing efforts, creating a sense of inevitably of the artist's impending stardom; then, when the moment arrives, sell their work off at auction, or privately, at a gigantic
markup over the purchase price.