I suppose when you spend $ 300 million, give or take a hundred mill or so, you have to make compromises that ensure you don't alienate
the mass audience needed to recoup the investment.
Not exact matches
Although it's exciting to release your product to the
masses, you
need to hold off on doing so until you know exactly how your product is going to work among your
audience.
Another consideration: sometimes you'll
need to persuade a
mass audience, but in many cases your target may be a single legislator, regulator or opinion leader.
And as TV commercials and other
mass -
audience channels steadily lose effectiveness, campaigns may
NEED the potential evangelists that social networking sites naturally draw in — building an army of active and aggressive supporters may be the only way to cut through the endless clutter of media saturation and reach actual voters.
But in a world where spontaneous
mass audiences are increasingly commonplace, we
need a more collaborative model.
No matter whether you're presenting your abilities as a
mass spectrometry expert to local clients or soliciting potential multimillion - dollar investors for a new biotech company, you'll
need to be able to clearly and effectively talk about technology in front of an
audience of people who you want to invest in you and your idea.
Instead of clumping the entire online dating
audience into one generic
mass and pushing them all towards a single, run - of - the - mill site, the Friend Finder Network creates custom online dating sites designed for the unique
needs and wants of individuals users.
It regards its
audience as either fervent believers in Anohni's cause or a pop
mass in
need of blunt polemic.
New technologies are shifting the way people work: Microlearning gives just enough information to compel the right action for the moment; mobile learning makes it possible to treat your learners like customers and deliver them what they
need, when they
need it; and personalization allows to make your
audience feel like their learning is custom - fit, not a
mass - produced, one - size - fits - all training.
Because Amazon has built up such a MASSIVE
audience of rabid readers, you no longer
need the reach and power of a traditional publishing house to get your book out to the
masses...
They
need mass audiences for their business models to work.
However, even access to every big publisher's catalog won't guarantee material for every possible library
audience; frontlist title acquisition is driven by anticipated sales numbers and focuses on
mass - market appeal rather than meeting the
needs of smaller interest - based communities.
Even the biggest Western success stories like Oblivion and Fallout have made huge changes to appeal to a
mass audience (primarily perspective and emphasis on action; some would argue they've even been dumbed down from previous installments), and those changes are almost definitely not what Japanese RPGs
need to succeed in their home turf.
Some good points made here about how Catalyst could change towards «good» science journalism, but the challenge of science instructing rather than entertaining to a
mass audience on a public network still
needs models — any suggestions?
You'll
need to spend time finding the right
audience for your resume, rather than just shooting off a
mass email to thousands of recruiters (or finding someone who «knows» a recruiter!).
They also know that if you want to stand out in a
mass of mediocrity, you
need to make an emotional connection with your
audience.