Sentences with phrase «mass audiences tied»

But selling to a tech company like Amazon would allow CBS to more effectively compete with other networks by bidding higher for sports rights — the only content that still keeps mass audiences tied to TV sets — while at the same time getting ahead of TV's inevitable shift to online distribution.

Not exact matches

This is a pity, because on paper Red Sparrow is exactly what popular cinema is missing at the moment: a large - scale, star - driven, mass - appeal project aimed at a mature audience that isn't tied to a pre-existing franchise.

This is a whole new IP, tied into a promising TV show, trying to bring an exciting, novel kind of gameplay to a mass audience.