With the growth of
mass communication channels, media wars have become a strong and powerful machine of creating, conducting and escalating conflicts between countries, nations and communities.
The concept of hybrid war has emerged since the end of the Cold War and describes the idea that conflicts are multi-faceted, consisting of strategies that blend conventional warfare tactics, cyberwarfare activities, use
mass communication channels to distribute propaganda and often involve a fluid, nonstate adversary.
Not exact matches
For these reasons, as Schramm notes, in major decisions which involve significant and central attitude change, the
channels of interpersonal
communication and influence are far more effective than
mass media because of the opportunities they present for reinforcement of response and ongoing group support.
The discussion of standards for the
mass media has already to some extent foreshadowed the forthcoming analysis, since the
channels of
mass communication are not restricted merely to the transmission of literal information.
The
communication channels we have seen so far were about targeted
communication (either peer to peer or peer to group) focused on a specific event or notification, but TalentLMS also provides group discussion features to encourage
mass participation and feedback.
I do not recommend the following investments: Broad, untargeted advertising (on any medium /
channel) Press release blasts or any form of
mass mailing and
communication Buying friends, fans, or followers Physical review copy mailings, especially for POD books.