Not exact matches
post, disseminate, or transmit any unauthorized
advertising, promotional materials, chain letters, spam, junk
mail, or any other type of unsolicited
mass e-
mail to people or entities that have not agreed to be part of such
mailings;
Some frequently underutilized methods include
advertising slugs (postal stamps used on postage meters for
mass mailings), billboards, bookmarks, bus placards, electronic signs and commercial message boards, piggyback
mailings (information included in another group's
mailings), stickers, and the wire service.
I do not recommend the following investments: Broad, untargeted
advertising (on any medium / channel) Press release blasts or any form of
mass mailing and communication Buying friends, fans, or followers Physical review copy
mailings, especially for POD books.
It is also beneficial to
advertise in local papers, radio and / or TV, plus do
mass - marketing
mailings.
People Places Plants Magazine Inc. (North Yarmouth, ME) 12/2002 — 03/2006 Director of Sales & New Business Development • Founded Mid Atlantic Horticulture magazine and built
advertising revenue to 1 million annually • Increased distribution from zero to 100,000 - plus subscribers through effective sales, marketing, and customer service • Designed and implemented new sales tools including company media kit, company presentation, and rate structure • Negotiated all national sales contracts for multiple insertion orders • Coordinated sales and promotion efforts consisting of
mass mailings, television promotions, trade shows, and focus groups • Created diverse strategies to increase
advertising revenue flow into new markets and enhance brand awareness • Managed all new national accounts and renewals at a 95 % annual percentage rate
The external elements of the campaign include television, radio, print and newspaper
advertising, direct
mail, billboards and
mass e-mails.
What makes this story even more phenomenal is that 100 % of the sales of (7L) have been by word of mouth, by referral - no
mass Internet e-
mail blast, no
advertising, no promotions, no direct
mail.