Indeed, Ingram could try to compete with ReaderLink for
the mass merchant accounts, but they'd have to support the substantial systems and staff investments on a distribution margin, which is a much more challenging proposition than it would be for PRH with the publisher's margin.
But unlike Amazon or Barnes & Noble, whose businesses can not be efficiently replaced by any direct effort, the supply of
mass merchant accounts is something PRH could conceivably do better on their own.
But most of the books going to most of
the mass merchant accounts have gotten there through what will now be one company supplying them: ReaderLink.
To picture the Penguin Random House options, I try to view this from the perspective of one publisher with about half the books that
these mass merchant accounts need.
Not exact matches
Koss gets sales and inventory data from individual retail and original - equipment - manufacturer
accounts that let him analyze
mass -
merchant versus superstore sales, and isolate inventory turnover per item, month, and retail outlet.
The supply of books to
mass merchants, as to any
account that is not primarily in the book business and comfortable with both the logistical challenges and relatively low profit potential in books, is complicated, expensive, and usually inefficient.
In fact, ReaderLink and Anderson lived with what was a «managed competition» controlled by their
accounts; they each had stores assigned to them by their
mass merchant customers.
Essex Manufacturing (New York, NY) 1989 — 1995 Administrative Marketing Assistant • Held responsibility for various customer service tasks and assignments in relation to major
mass merchant operators, department stores, and specialty shops • Participated actively in all aspects of
account administration, including credit analysis, collections, and staff coordination • Presented various lines to store
accounts while overseeing all
account management tasks, including purchasing and delivery