Bodybuilders want to continue to build their muscle
mass on a sustainable basis, the body learns to adapt fast so to keep growing you need to use a variable split routine to get the full benefit.
As a result, the company argued that the Asia region would deliver EBITS margins of 30 - 35 % «
on a
sustainable basis», underpinned by its «disciplined approach to driving luxury and «masstige» [
mass prestige brands] volume growth».