What's more, grocery and
mass pet food brands have jumped on the latest pet food trends by introducing an increasing number of value - added and natural products.
Not exact matches
This is, by far, the biggest question on the minds of most independent
pet retailers today as some key
brands, particularly in the
pet food category, seek their fortunes on the shelves of
mass - market retailers or in the automatic reorder queues of e-commerce juggernauts like Wag.com.
Also opening the door for Ark Naturals was the fact that Iams, once the
pet specialty world's biggest
food brand, had jumped into the
mass and grocery channel after being acquired by Procter & Gamble.
Last week, Blue Buffalo became the latest channel - hopping
pet food brand with the announcement that it would start selling «a subset» of its BLUE Life Protection Formula (LPF) line in
mass and grocery stores like Target, Kroger, Meijer and Publix.
This give our
brands additional recognition without the discounting that comes with the
mass channel.The independents have been very critical in the growth of our labels, and we have held true to our word by not selling to the large
pet specialty retailers, such as Petco and PetSmart, or other large players in
pet food such as Wal - Mart, Target and Tractor Supply, to name a few.
This has become increasingly important as big - box stores and
mass retailers have begun incorporating more and more
food brands that were once the exclusive domain of independent
pet specialty retailers.
When consumers realized the business was a
pet products store, they asked for the big, well - known
brands of
food that they were buying from other
pet specialty or from
food and
mass retailers.
Unlike Mutschler, Margedant has chosen to eschew many of the
food brands that can be found in
mass and big - box
pet stores — not because of concerns about pricing, but because he does not feel that those
foods fit his carefully constructed
brand.