Not exact matches
My very first task was to create a few dozen splogs on freehost domains and to
link them all together with exact
match anchor texts, so it's suffice to say that a lot has changed during the -LSB-...]
My very first task was to create a few dozen splogs on freehost domains and to
link them all together with exact
match anchor texts, so it's suffice to say that a lot has changed during the past ten years.
Virtually all of the sites that had been penalized had over 60 percent of their inbound
links containing exact
match anchor text.
You want to make sure the
anchor text for the quality inbound
links matches up with how you want the search engines to think about the
link itself.
• Avoid using exact
anchor text links too often — A common mistake that many site owners make is to use
text anchors that contain exact
match keywords, like «car accident lawyer», for example.
Build
links on relevant pages where the readers would have a genuine interest in your website, and don't use exact
match anchor text.