Sentences with phrase «match keyword phrases»

Not exact matches

Next, click on «Query Match Type» and then either «broad match» or «phrase match» to view the exact keyword phrases people are searching for and which ones aren't converting well.

Keyword: Words and phrases included in a Web page matching those users are likely to employ in searching.

In order to enter a keyword as a phrase match in AdWords, you enter it with quotation marks around the term when you add it as a keyword.

A phrase match keyword means the keyword phrase needs to show up in the search as a complete phrase in the order you enter it.

Thus, with this example, you would type «nike running shoes» to add it as a phrase match keyword.

The next biggest mistake people make is not using the right broad match, phrase match, or exact match keywords.

These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the exact moment someone is searching for content based on a keyword or search phrase that matches specific keywords associated with your video content.

Add your keyword as a broad match and let it trigger both broad terms and phrase.

Phrase match keywords will trigger ads when the exact phrase is part of the keyword typed into GPhrase match keywords will trigger ads when the exact phrase is part of the keyword typed into Gphrase is part of the keyword typed into Google.

For example, if your Phrase match keyword is «office space,» then your ad will display for «New York office space» and «office space in New York.»

To change your keyword to Phrase match, simply add quotes around the keyword (see image below).

For example, if you're an office space rental company advertising on the Phrase match keyword, «office space,» then you will want to block the keyword «movie.»

Let's say the business is using «plumber in NYC» as a phrase match keyword in a campaign designed to attract new customers.

However, when you use Phrase match, you need to make sure you include negative keywords.

Also, when you're conducting keyword research for AdWords, I recommend you use the keyword Match Type setting called «Phrase» match.

Because, I am trying to capture more impressions and clicks by adding two phrases keywords with broad match or phrase match.

If your goal is to use PPC to find keywords broad modified match is a much better way to collect variation keywords vs phrase match.

One important difference between Bing and AdWords — which Bing's help article on negatives subtly glosses over — is that advertisers can only designate phrase and exact match negative keywords for Bing and Yahoo searches.

Tip: If you import your Google ad campaigns into Bing, like many advertisers do, be aware that your broad match negative keywords will be converted to phrase match negatives by Bing.

These close variants expanded the reach of these exact and phrase keywords by an estimated 7 % by including common misspellings, plurals, and grammatical stemmings of these phrase and exact match keywords.

Google evaluated user queries based on their keyword content, then found «matching» websites that featured identical keyword phrases.

Sometimes it is possible to find the perfect exact match keyword that converts every time thanks to the data that you gather on phrase match keywords over a period of a couple of weeks.

In Keyword Tool, you could look at search volume for broad match, phrase match or exact match.

Phrase match keywords are the keywords that PPC advertisers can use to really start focusing on targeting their intended audience effectively.

The modified broad match keyword will only trigger your PPC advertisement if ALL of the keywords in your keyword phrase are used by the Internet user.

Relevancy with the help of phrase match keywords increases incredibly and quality scores normally improve too.

If you really want to take advantage of the power of the phrase match keyword, use the data that you gather on them to then select certain keywords as exact match keywords.

If you want to check that keyword's average monthly searches, we'll show you the same exact match stats whether you use a broad, phrase, or exact match type with dark chocolate.

Why use phrase match keywords?

If you need to better manage your budget, invest more in phrase match keywords, as it is probable that you will achieve a lower cost per click (CPC) than with broad match and modified broad match keywords.

The example above (click to englarge the chart image) shows that changing the keyword from broad match to phrase match would most likely help accomplish our goal of cost per conversion under $ 100.

The best thing about phrase match keywords is that they really help to weed out the unwanted Internet users better than broad match and modified broad match keywords.

When you place quotation marks around the phrase match keyword, all the words must be entered into the search engine query box in order for the PPC advertisement to be triggered, but the advertisement can also be triggered when the phrase is entered and another word is included either before or after the quoted phrase too.

When you place your keyword within quotation marks, Google will recognize that you want to treat that keyword as a phrase match keyword.

This is why when working with a phrase match list of keywords you still need to construct a fairly extensive negative keyword list.

Essentially, broad match keywords are the keywords that tend to cost the most for the PPC advertiser to run because the number of Internet users who might enter the phrase into the search engine query box is bound to be very high.

Balancing matching options, words versus phrases, and general versus niche keyword selections to accurately segment your audience enables you to improve quality scores (a measure of relevance as perceived by the search engines,) find less competitive «niche» keywords, and expand impression exposures within your budget parameters (e.g. synch to Google's recommended daily budget.)

A phrase match works in a similar vein, triggering your ad for any search query that includes your keyword or phrase in the exact sequence and form that you specify.

For precise keyword targeting, it's worth using an exact match or phrase match.

Does the keyword phrase really match what your business does or whom it targets?

I'd be interested to know your thoughts on the domain name - obviously «travelling» and «low carb» are both big traffic phrases but the broad match for travellinglowcarb is negligable - so does the domain name feature in your SEO plans or will you do it all via the long tail keywords you mentioned?

For example one of my clients sells pirate hats like you would wear to a costume party, so we could try a phrase match for «pirate costume hat» and add the negative keyword - Pittsburgh so that people looking for a Pirates baseball cap would not see my clients» ad.

If you can get exact match keywords right, you will probably find that the people who find their way to your site via broad and phrase match keywords are likely to be persuaded to be interested in your product.

If used in a Broad or Phrase match type, its keyword suggestions are ones that your ads have the potential to be served on.

Because phrase match is more targeted than broad match, the keywords were actually tightened up, thus limiting traffic.

As for having too many keywords, a couple other suggestions for refinement include narrowing your match type from broad to «phrase» or [exact] matching and adding negative keywords where appropriate.

Recently, I witnessed an account capture 30 % less traffic because the keyword match was changed from broad to phrase match in Google.

Google offers three match types — broad, phrase, and exact — and you should make a point to test keywords on all of these match types.

Google offers four options that determine when your keywords trigger ads to show up in search results: exact match, phrase match, modified broad match and broad match.

We show you the 5 words or phrases you use the most on your page, to check if they're a match with your chosen keywords.