On the other side of the equation, he says sellers will be able to use big data to input highly accurate specs for their home and neighbourhood and then target an increasingly select group of «ideal» buyers with
matching psychographic profiles — it'll become clearer who to target and how to target them.
Not exact matches
The Times added that «roughly 30 million contained enough information, including places of residence, that the company could
match users to other records and build
psychographic profiles.»
About 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to
match profiles with other data and complete its «
psychographic» work — learning about individuals and trying to target them with personally tailored messages.
Of those, roughly 30 million contained enough information, including places of residence, that the company could
match users to other records and build
psychographic profiles.
The Times added that «roughly 30 million contained enough information, including places of residence, that the company could
match users to other records and build
psychographic profiles.»
Of those, roughly 30 million — a number previously reported by The Intercept — contained enough information, including places of residence, that the company could
match users to other records and build
psychographic profiles.
So if I'm purchasing an asset located in this area, does the
psychographic profile of the population
match the type of tenant I'm looking to find?