Sentences with phrase «matching those keyword terms»

Be a valuable resource: Once you've identified something your customers are interested in, set up a Google Alert to monitor that topic so you'll get a notification when something matching those keyword terms surfaces on the Internet.

Not exact matches

That is because, from an organic SEO perspective, you are unlikely to rank highly for this term unless you are a huge, highly authoritative site — or lucky enough to be Jewelry.com, knowing that Google rewards keywords that match website addresses.

The term being searched needs to exactly match the keyword that you entered in AdWords.

In order to enter a keyword as a phrase match in AdWords, you enter it with quotation marks around the term when you add it as a keyword.

With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search.

With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms.

Add your keyword as a broad match and let it trigger both broad terms and phrase.

Broad matched keywords also don't distinguish between plural and singular search terms so your ad will be shown regardless of the syntax used by the searcher.

When your keyword is broad - matched, it will trigger your ad whenever that keyword or similar term appears in a user's query.

If for example your broad match keyword is «book,» users typing in terms such as «used book» or «latest books» will be shown your ad.

Due to the lack of transparency on the Display Network when it comes to search terms data, and the fact that all keywords are treated as broad match, Tip # 1 above will provide a good way to identify and add negative keywords.

Indeed, I sometimes wonder whether keyword selection still deserves to be a top seven SEM technique, since the search engines continue to ramp up their broad matching technology (see, for example, Google's recent «advanced broad match» announcement and Yahoo's new terms and conditions which allow them to optimize your accounts for you), making it more and more difficult to find keywords where your competitors are not.

As I have noted numerous times in the past, the search engine «broad matching» algorithms have gotten increasingly better at aggregating tail keywords into the same auctions with head terms.

In the past, there were two advantages to tail terms — first, that you could show up by yourself on that keyword (no longer the case with broad matching), and second, that you could improve your click through rate (CTR) for that specific query and pay less for high position.

Keywords will match search queries that contain terms preceded by a «+» in any order, matching close variations of words but not synonyms

Exact match restricts your ads from showing unless someone's search term exactly matches your keywords (with some slight adjustments), while the other types allow for increasing variations of this.

The broad match keyword women has generated 1.1 m impressions, again in South Africa; the phrase which generated the most impressions for the keyword was naked women at only 21,000, revealing a massive range of keyword terms generating impressions from just one core keyword.

Search engine techniques to match keyword to search terms need both understanding and managing, particularly in a pay per click environment;

Whole lesson Starter - match expressions Title, «You should already know», Keywords Learning objectives / outcomes Think, pair, share - how do you think this question was answered Two methods of expanding single brackets Find mistakes quiz (timer) Expand brackets questions (differentiated) Answers to above Further challenging questions (expand and simplify by collecting like terms) Questions / answers WWW / EBI - with examples to help Plenary - what are the missing values in the questions / answers Two worksheets (in class or homework)

Ideally the system, be it Google or Bing for general searches, or Amazon and B&N for book searches, matches the keyword search term to its list and gives shoppers the results they are looking for.

For instance, if you have a broad match term in your keywords like «corporate lawyer,» someone who searches for the generic term «lawyer» may still see your ad.

Phrase match keywords are similar to exact match, but they only require a certain phrase from the query to match exactly, and the rest of the search term can be anything.

You should also have plenty of content with an appropriate mix of keywords, meaning be sure to use keywords that match the search terms you're targeting, but don't overdo it.

Those targeted descriptions which show you're a fit for the position, and the keywords and terms you use in your resume also make it easier for the employer to review your resume as a potential match for the job.

If you match the wording of your resume to wording of the job description, you're more likely to appear in keyword searches based off the employer's preferred terms.

Keywords and key phrases are the specific terms that are deemed essential when matching a job opening to an applicant's work experience, which means resumes and cover letters need to contain these essential «buzz words.»

ATSes use a resume - filtering module that scans and grades resumes on a scale of 0 to 100, with points given for each match in keywords and terms that happens between a resume and a job posting, Gillis says.

That said, most legacy ATS use a resume - filtering module that scans and grades resumes, with points given for each match in keywords and terms between a resume and a job posting, Gillis says.

There are some real risks here, too - You need to match specific terms cited by employers, which are natural keywords for pre-screening of applications.

Both the summary and the keywords section in the UX designer resume sample also offer a natural way to integrate common industry terms, many of which are vital in passing automated text scanners that seek out certain phrases to match candidates against a set list of required words.