Such promotions, advertisements, displays should disclose: (1) the actual or anticipated portion
of the purchase price that will benefit the charity; (2) the
duration of the
campaign; and (3) any
maximum or guaranteed minimum contribution amount.
Such promotions should disclose, at the point
of solicitation: (a) the actual or anticipated portion
of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the
duration of the
campaign (e.g., the month
of October), (c) any
maximum or guaranteed minimum contribution amount (e.g., up to a
maximum of $ 200,000).