Once a point of differentiation, demand for natural and authentic foods
mean clean labels are now frequently a prerequisite for sales success.
«Naturalness» can
mean clean labeling, phosphate replacement or certifying that a product is GMO - free
Not exact matches
As for the actual term, «
clean label,» however, only 58 % of the respondents (who defined themselves as ingredient conscious) were familiar with the phrase, and of those, more than a third said they did not know what the term
meant.
To keep themselves out of controversy, companies would do well to define what they
mean by «
clean label,» using it consistently throughout their marketing efforts and informing their consumers of their
clean -
label self - definition.
Like all undefined terms, «
clean label» can
mean one thing to the companies that make foods and dietary supplements and another thing to consumers.
This all - natural positioning
means that the Power Balls are well - placed to tap into growing «
clean label» trends.
While confectionery was by no
means the first category affected by the worldwide
clean label trend, we're beginning to see customers search for sustainable, natural solutions, especially in sweets commonly consumed by children.
«A Third of Consumers Remain in the Dark over what «
Clean Label»
Means» — PackagingEurope.com (February 2016)
45 - 65 + year - olds believe
clean label means that the product has had something removed (i.e. trans fats).
For example, Miller explains that when a pet food
label lists chicken by - products as the protein, that
means a chicken carcass that has had all of the meat used for human consumption removed (breast meat, wings, thighs, legs), but still contains the
cleaned organ meat and bones with leftover meat on them.
Humankind has a
clean label, which
means there are no by - products, GMO - ingredients, artificial preservatives, ingredients from China, meals, or fillers of any kind so pet lovers can feel confident that they're feeding their pets the very best, highest - quality food.