Not exact matches
Platform -
building means marketing not just your books but you — as an
author, and (yes) as a
brand.
I don't
mean only for non-fiction, technical
authors to
build a
brand — any
author can use social media to
build a
brand.
Today's
authors face more writing and publishing options than ever before... which
means, in many ways, it's easier to write and publish a
brand -
building book than ever before.
It's tempting to say that the self - publishing world is infested with sharks, but I suspect the truth is more prosaic — that it is rife with well -
meaning «experts» who don't know much more than I do about how to
build my
author brand.
That
means focusing very much on the
author as [a]
brand, and aiming for a select number of high - quality writers we can work with to
build long - term careers.»
The report notes that only some number of voice queries will be product searches, which
means advertisers will have to «
build a
brand's voice strategy around information provision as well as sales,» explains the research's
author, James Moar.