What are the most effective
means of book promotion you've tried?
Despite the buzz word «book trailers «first being used almost ten years ago, this marketing tool is still a new
means of book promotion.
Not exact matches
Anyone who visits the site or who has previously registered a
book purchase gets to see your bonus offering, and you can use your bonus to gain subscriptions, offer a lead generation piece, or whatever you like (subject to approval, which
means no
promotion of porn, hate speech / bigotry, weapons, tobacco or nuclear power / eco-unfriendly or unethical practices).
Of course, this means it's time to put on my promotion hat, a task made much easier by the fact that I believe so strongly in the message of this boo
Of course, this
means it's time to put on my
promotion hat, a task made much easier by the fact that I believe so strongly in the message
of this boo
of this
book.
The plot
of Fifty Shades Freed, such as it is — and never has «such as it is» been
meant with such a deliberate arch
of the eyebrow — relies upon both Christian's terrible childhood and Ana's
promotion to fiction editor
of an independent
book publisher that Christian purchased while she was employed there as a jerk's personal assistant.
This is both a pro and a con, as a free
book will get some epople downloading it, but this does not
mean a large push in sales after the end
of the
promotion.
When everyone is pricing sub $ 4.00, price
promotions will become less effective — If readers have an unlimited supply
of high - quality
books from their favorite authors at under $ 4.00, it
means factors other than price will gain importance.
In marketing and
promotion, the growth
of social media
means there are a lot more opportunities for writers to become more active partners in promoting their
books and reaching their readership.
That
means only 8 %
of book promotions require a prorated refund.
But this
book publicist wouldn't make social networking the sole component
of a
book promotion campaign; social networking — at least, at the moment —
means sacrificing several things including privacy.
novelists had earned the
book promotion opportunity
of a lifetime (well, okay, one
of the
book promotion opportunities
of a lifetime — I certainly didn't
mean to slight you or your
book club, Oprah).
Does that
mean that those
of us who are using social networking as part
of our
book promotion efforts should tweet more, hoping that our Twitter followers see at least some
of those tweets?
That
means book publicists» phones are ringing more often than before — not necessarily with tons
of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or at least to partner with them to conduct a
book promotion campaign).
When you can get those same
book's for sixty percent off as part
of a
promotion, that could
mean the difference between eating Mr. Noodles all month, or perhaps upgrading to something a little bit more solid like Kraft Dinner!
Meaning that this
promotion (and possibly the entire KDP select program, at least for
books that do not qualify for the countdown deal) is an absolute waste of time UNLESS YOU HAVE OTHER BOOKS OUT T
books that do not qualify for the countdown deal) is an absolute waste
of time UNLESS YOU HAVE OTHER
BOOKS OUT T
BOOKS OUT THERE.
In the world
of self - publishing, this
means I need to take advantage
of promotions that get my
book into reader's hands.
I
mean, who doesn't see an appearance on «Oprah» as the greatest
book promotion opportunity
of all time?
Or if your publishing company is offering you a
book promotion campaign as part
of your publishing contract, by all
means, take it.
Of course,
book promotion still
means promoting
books.
That
means there were certainly be new search engine placement algorithms to learn, new
book marketing 2.0 techniques to put in place, and new ways to use all
of the online
book promotion tools we have at our disposal to help our intended readers find us.
I have certainly noticed a real uptick in the number
of Facebook posts I receive that are little more than either blatant self
promotion or thinly disguised marketing (To be honest I'm getting pretty sick
of hearing what # on Amazon's rankings certain author's
books are — does it
mean I'm more likely to buy their
book because I read a Facebook post on this — short answer, no).
Also, Diantha has a program set up so that people get rewarded when they share her content; which
means a lot
of people were sharing my
book but only interested in getting extra
promotion for their own
books.
This
means that if 1 out
of every 100 people who see your
promotion buy your
book, you're doing exceptionally well.
2:00 — 3:00 Writers Track The Six Goals
of Online
Book Promotions (and the Tools to Achieve Them...)-- Laura Kaye — Sapphire A Online promotions are one of the most important, effective, and available means of gaining exposure and sales for your b
Book Promotions (and the Tools to Achieve Them...)-- Laura Kaye — Sapphire A Online promotions are one of the most important, effective, and available means of gaining exposure and sales for
Promotions (and the Tools to Achieve Them...)-- Laura Kaye — Sapphire A Online
promotions are one of the most important, effective, and available means of gaining exposure and sales for
promotions are one
of the most important, effective, and available
means of gaining exposure and sales for your
bookbook.
Also, while you're right to think that some
of those free
books are languishing on Kindles unread, some
of them forever, that you received 77 new reviews from the
promotion (plus 10 since you wrote this post) that
means a lot
of people did read it.
I
mean, I know I've been told a million times how critical it is to me as an author, but how about as a consumer
of books, as opposed to a shameless self -
promotion machine?
That's been a huge boon for those
of us who are involved in
book promotion campaigns, because it's
meant that any author, publisher, or
book publicist can generate
book publicity by flexing that power
of the press and using it to do good.
It just
means that the crack high
of free
books and boom times from the associated
promotions are largely over for indie authors.
... the
book itself is nearly irrelevant and financially valueless, unless used as a
means of carrying out a comprehensive, sophisticated
promotion that drives people into a single place — what we call a marketing funnel — that converts them to customers giving you money repeatedly or continuously.
Here's an example
of what
book publicists and publishers
mean by «
book promotion opportunity»: HarperCollins was about to publish a
book written by Pakistani Prime Minister Benazir Bhutto when... well, you know what happened.
And the corollary,
of course, is this: If Boston becomes a no - newspaper town, what will that
mean for
book promotion campaigns?
But since most eBook publishing involves authors whose chances
of landing traditional media coverage is necessarily limited (for now, anyway), it's good to know that eBook
promotion doesn't
mean fewer
book publicity opportunities.
Nor (still citing statistics from the survey) does it
mean that «only» 12 %
of a given author's sales will come from special Amazon
promotions, «only» 3 % from people browsing through the various
book categories, etc..
Of course the fact that it's merit that sells
books, with the great effort that is going into them by our highly competitive publishers,
means advances have disappeared, but royalty rates — considering what you get in great service and
promotion — are competitive with Amazon's 70 %.
By implementing this tactic, you will still be able to generate interest in the
book, and as it is a more passive
means of promotion, it will not interfere with the user's experience.
In the world
of book promotion, brand
means your personality.
Also, you have to make the featured
book free or 99 cents, which
means unless you sell thousands and thousands
of books, and / or you have several
books out and the
promotion significantly increases sales
of your other titles, it isn't possible to earn back what you spent.
But I think it's also, when you look at traditional publishing, I think some
of the same stuff's happening in self - publishing, where there's that top 1 %, and they're getting all the
promotion, they're getting all the marketing dollars, and with kind
of good reason; I
mean, they're selling a lot
of books.
I'm beginning to believe that
books have a natural «stickiness» —
meaning that they stick at a certain selling rate without further promo (assuming the
book has been launched well, reviewed well, and given a scattering
of introductory
promotion in the world).
Prices for
promotion vary based on the price
of the
book you're promoting as well as whether you want it to be an «Exclusive» posting,
meaning that your
book will be in it's own post, rather than having to share a post with other people's
books.
What I
mean by that is that I wanted to be «big enough,» I guess, that a publishing house would pull out all the stops and give my
book all the
promotion, packaging, and editing that writers dream
of books getting.
You're doing a price
promotion if you lower your price at all, but there's a difference between a real price
promotion, which
means lowering the price
of your e-
book significantly over the course
of a few - day campaign versus setting a new (and lower) price for your
book.
What does that
mean for authors and publishers who routinely pitch newspaper editors as part
of their
book promotion campaigns?
We are in the heart
of summer... and that
means, it's kick - start time for
book promotions and
book marketing for authors.
The mailing
promotions that we developed at SPR will give you a guaranteed BestSeller status, which
means you can then go on to develop an expanded distribution with Createspace for your print
book as well as options to extend distribution
of your ebook.
Thanks to my having
booked a stay for my mom a month or so ago, I actually have an odd number
of stays with Marriott during the current MegaBonus
promotion, which
means this paid stay will trigger the payout
of another free night certificate.
Or if you're already a TrueBlue member, you could register for the current JetBlue double points
promotion (again, make sure to sign up before
booking), which
means through the end
of February you'd actually accumulate 9 points per dollar for a total haul
of 5,391 TrueBlue points earned on that $ 599 flight.