Further, voluntary commitment to the AAHA Standards and the Accreditation Program demonstrates that the practice has chosen to have
itself measured by an outside organization against the most rigorous published standards in the industry.
Address privacy concerns of donors
by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared
outside the
organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them
by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his / her personal information to be shared
outside the
organization, and (iv) what security
measures the charity has in place to protect personal information.