The firm then ranked them using their flagship Index score, which
measures brand health by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to recommend.
Not exact matches
YouGov BrandIndex's entire universe of 1,500 + consumer
brands was
measured with its Index score, the company's centerpiece indicator of
brand health, combining sub-scores of General Impression, Quality, Value, Satisfaction, Reputation, and Willingness to Recommend.
YouGov BrandIndex's entire universe of 1,100 + consumer
brands were
measured year to year with its Index score, its chief measurement of
brand health, which combines the average respondent scores for quality, value, general impression, satisfaction, reputation and willingness to recommend.
Schneiderman also issued a consumer alert warning about the false advertisements and directed the public to Zika - prevention
measures and
brands that have been scientifically proven to work and recommended by public -
health officials.
The
brand received the highest numerical Equity Score among real estate
brands included in the 2016 Harris Poll EquiTrend ® study, which
measures and compares the
brand health of more than 3,800
brands across nearly 500 categories from airlines and apparel to retailers and real estate.