Sentences with phrase «media as a channel»

Social advocacy uses an Employee's social media as a channel to promote company branded messages allowing the employee to be a brand advocate.

«We view social media as another channel to connect with our constituents — pharmacy technicians — on a direct and personal level,» Johnston said.

Not exact matches

The blackout includes VICE's Snapchat channel and all of its social - media properties as well as its traditional websites.

Nicole Korb from General Mills weighs in: «Right now, we treat PR [and influencer / blogger relations] as a media buy, as a channel.

The grand plan is that the company will eventually have content available on the full range of media platforms anywhere in the world, from traditional print publications and cable channels to snappy websites with streaming video suitable for hand - held devices, as well as downloadable digital magazines.

Largely oriented towards Twitter (but also enabling sharing on other channels such as Facebook, LinkedIn and Google +), members sign up to be part of blogger «tribes» who regularly share each other's content via social media.

Bell Media is launching an MCN, too: Much Digital Studios debuts this spring as an extension of the television channel.

Travelers may use its website and / or social media outlets, such as Facebook and Twitter, as distribution channels of material Company information.

Last month, the Church of Scientology announced the opening of a $ 50 million media complex where the controversial organization said it would produce its own movies as well as a TV channel and news operations.

Among the top reasons consumers cite for subscribing to mailing lists, social media channels and newsletters for their favorite brands is their desire to keep apprised of hot new sales, deals and news, as well as receive exclusive coupons.

As the shift to more digital media channels continue, advertisers will increasingly turn to programmatic buying and management platforms.

Disney and other media companies have been hit by the trend of «cord - cutting» as younger viewers increasingly opt for streaming services over cable and satellite TV channels.

You pulled the plug on Peeple's website, YouTube channel and all of its social media accounts, as well as most of your own.

Unlike SEO tools that lean on paid positioning and advertising, Searchlight helps brands connect with key buying personas via nonpaid channels such as the company website, organic searches and social media — «where most traffic comes from anyway,» says Conductor co-founder and CEO Seth Besmertnik.

Produced in association with cable channel OutTV, the spot allowed Starbucks to tap both the large social media following of its stars as well as targeted access to the LGBT customers it was looking to reach:

«With Pokémon Go, you are seeing it as bypassing a lot of digital (marketing) channels that the brick and mortar shops have been relying on for the past few years,» said Christophe Jammet, director of social media and mobile at consultancy DDG in New York.

Utilize social channels and rich - media content such as video to obtain immediate customer feedback and iterate quickly.

It is tempting to think of social media as a generic channel for broadcasting to the world.

In late September, Russia's Parliament voted to restrict foreign ownership of local media to 20 %, a move that could affect U.S. companies such as Disney, which has a Russian TV channel, and force the sale of the independent Russian financial paper Vedomosti, which is part owned by News Corp.'s Dow Jones and Pearson.

I have found Flipboard incredibly useful, as users can set up feeds for specific news from specific sites, or even from your own social - media channels.

If you are using digital media as a direct response or acquisition channel and not leveraging programmatic, or any automation, that is just silly.

As those boycotts began to circulate on social media channels, thousands on Twitter began to circulate a #BoycottPepsi hashtag.

That year, just a decade ago, it was hard to imagine that a President of the United States would ever use a social media channel as a primary form of communication.

No matter what kind of business you run, there are likely many points of contact where you can talk directly to buyers, such as through social - media channels, blogs and live events.

Social media now serves as a major channel for businesses, and you can learn a lot from how political candidates use it to interact with their audiences.

Social media is an ongoing and basically 24/7 production process feeding an expanding set of digital channels that need to be understood, rationalized, and managed — at least initially by you as CEO in terms of creating the «voice» and direction of the communications and in determining the objectives being sought.

Regulators ordered Twitter - like social media channel Weibo and two other video platforms, ACUN and iFeng, to immediately stop broadcasting unlicensed video and audio content as they «comment on current affairs and spread negative comments.»

Find out how much traffic each blog gets via TrafficEstimate or other sources, and also research whether they have other opportunities such as e-newsletters or social media channels to promote your story.

Because social media venues such as Facebook and Twitter are the key channels you can control for promoting your campaign, it's important you build these up well in advance.

All too many companies still fail to realize that most customers, especially millennials, look at social media channels as valid a form of interaction as a physical trip into a brick and mortar store.

By going to events for closely related professions, or simply connecting through social media channels such as Twitter or LinkedIn where you can virtually engage in conversations with anyone, you put yourself in a position for growth.

Twitter's foray into live streaming of National Football League games and its presence in news gathering could interest media companies such as Disney, which owns sports channel ESPN.

Emily Bell of Columbia University's Tow Center and NYU journalism professor Jeff Jarvis have both talked about how the media industry will have to confront this issue as platforms like Facebook become more and more important distribution channels for news.

There are more than 800 channels on TV, thousands of satellite - radio channels and social - media giants such as Facebook, Twitter, Instagram, Google +, LinkedIn, Medium, Meerkat, Periscope, Blab, blogging and all of the other platforms.

As vice president of product strategy, Mike Watson oversees Durham, N.C, - based Cree's corporate communications, brand development and web and social - media channels.

New media channels such as Internet radio are competing against traditional media companies for advertising revenue and audiences.

The show is, as its name suggests, a channel through which Gary Vaynerchuck answers questions on everything from entrepreneurship to the ever - changing landscape of social media.

When you combine these knowledge sources with the many readily available independent media and content channels, it's increasingly clear that most of us are learning as much or more from the digital universe as from any traditional and / or formal education programs.

Unfortunately, that embrace occurred without a lot of forethought or strategy as to how this new medium would differ from earlier media channels.

Social - media channels not only give them those options, but different social - media channels also enable businesses to connect with different consumer groups as well.

If you're still resistant, I suggest viewing your social media channels as interactive databases.

Growing your YouTube audience isn't as hard as you think — here's how you can generate video views and increase viewer loyalty with help from other social media channels.

«We're still sorting out what role different channels of communication, such as social media, will play, but one thing we know for sure is that technology - enabled communication is going to be key,» he says.

For social media goal - setting, these could be the overall social media goals you wish to achieve on a social channel or with your social strategy as a whole.

The trigger for the latest Redstone family feud, according to several sources, was a dispute over corporate governance issues — such as Shari's effort to more closely tie executive compensation to performance — at Viacom (viab) and CBS (cbs), a media empire that encompasses MTV, the CBS broadcast network, the Paramount film studio and the pay - TV channel Showtime.

And yet, the Yahoo host has probably given at least as much help to him as any TV news channel, by providing evidence that the media conspiracy he keeps shouting about actually exists.

As a result, Amarin encourages investors, the media, and others interested in Amarin to review the information that is posted on these channels, including the investor relations website, on a regular basis.

That Great Bundling happened first in Canada because we're a small market, and that makes it hard to survive as an independent TV channel or a standalone radio station — or, of course, as a digital service, which is what every media entity is now.

Millennial employees can also serve as a company's face and voice in retail channels and social media.

You could use social listening software (such as Hootsuite, SproutSocial, or SocialMention) to see how often your brand is mentioned on social media channels, news articles, or blogs, or you could conduct a wide - scale survey to see who has heard of your brand before and who hasn't, but these are indirect measures of a qualitative characteristic.