Sentences with phrase «media as a sales tool»

This in conjunction with far reaching social media as a sales tool means that smaller niche brands are having an impact on the market place.

Not exact matches

You may not consider Kickstarter to be a social media platform, but don't overlook its potential as a sales - generation tool.

Even so, the Guardian Life Small Business Research Institute found in a new study that, for small businesses, their Websites were more important as sales - generation tools than any social media strategy.

Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd - source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon.

So I was part of the Center of Excellence team and our focus was around how could we drive social media strategically into the business, as effective tool across HR, Sales, Product groups etc..

As Vice President of Sales and Production Incentives at Media Services, he brings his expertise to payroll clients looking to combine the top digital tools with quality payroll service and incentives consultation.

We covered a few essential author sales tools — website, blog, social media, and email — but there are tons of other ways publishers can empower their authors to boost book sales, such as:

In addition to websites, authors also mentioned social media as a tool for generating sales.

New Día brochure, webinars offered in January Two weeks to register for ALSC online courses ALSC, PLA offer Every Child Ready to Read webinar Updated Great Early Elementary Reads bibliography released ALSC's Great Websites for Kids relaunches with fresh new design ALSC online courses start January 16 ALA Youth Media Awards webcast available to 10,000 viewers Abrams named 2012 ALSC Emerging Leader ALSC releases new Dia website ALSC releases Children's Graphic Novel Core Collection More selections added to ALSC's Great Websites for Kids ALSC Morris Seminar applications now being accepted ALSC's «Children and Libraries» honored with writing award ALSC releases Fall 2011 online education schedule ALSC names Robina Button 2011 Spectrum Scholar ALSC offers Newbery / Caldecott Mock Elections digital download and webinar Miami (Ohio) University chosen as site for 2012 Arbuthnot Lecture More Great Websites for Kids from ALSC 2011 Spectrum Scholarship winners announced ALSC announces winners of Bound to Stay Bound, Melcher scholarships Every Child Ready to Read launches new Web site Belpre Award celebrates 15th anniversary with «Quinces» celebration at Annual Conference An updated guide to the Newbery and Caldecott awards ALSC offers webinar on family programming in a tough economy Día 101 webinar available for purchase from ALSC Advanced sales for Every Child Ready to Read ® toolkit begin Dr. Carolyn S. Brodie elected ALSC 2012 - 2013 president Five choices for ALSC spring online courses ALSC & PLA to offer Sneak Peek Webinar for Upcoming Every Child Ready to Read toolkit Día 2011 book list is now available Celebrating 15 years of children, cultures and books ALSC offers new round of spring webinars ALSC President's Program to discuss serving special needs, autism in the library The best programming ideas for building a culture of literacy through Día Book discount for Día 101 participants ALSC names 2011 Penguin Award winners Día publicity tools now available ALSC presents first - ever Día 101 webinar Register your Día event with ALSC ALSC tabs West Palm Beach as 2011 BWI Award winner ALSC invites host site applications for 2012 Arbuthnot Lecture with Peter Sís ALSC Recognizes Three Libraries with Bookapalooza Pat Mora to Celebrate Día's 15th Anniversary in Tucson ALSC Presents Biddeford (Maine) with 2011 Hayes Award Richmond (Calif.) PL Wins 2011 Light the Way Grant ALSC Names Carlson Distinguished Service Award Winner ALSC Awards Bechtel Fellowships to Penny, Kaplan Registration Open for 2011 Arbuthnot Lecture in St. Louis Registration Continues for ALSC Online Courses Newbery and Caldecott award winners speak out Clare Vanderpool, Erin E. Stead win Newbery, Caldecott Medals Peter Sís to deliver 2012 Arbuthnot Honor Lecture Batchelder Award honors Delacorte Press for «A Time of Miracles» Eric Velasquez, Pam Muñoz Ryan win Pura Belpré Awards Eric Velásquez y Pam Muñoz Ryan ganan premios «Pura Belpré» Paul R. Gagne and Melissa Reilly Ellard win 2011 Carnegie Medal for «The Curious Garden» Kate DiCamillo, Alison McGhee and Tony Fucile win Geisel Award for «Bink and Gollie» Listening Library wins 2011 Odyssey Award for «The True Meaning of Smekday» Sy Montgomery, Nic Bishop win 2011 Sibert Medal Author / Illustrator Tomie dePaola wins 2011 Wilder Award ALSC Announces 2011 Notable Children's Books ALSC Names 2011 Notable Children's Recordings ALSC Announces 2011 Notable Children's Videos

Publishers are being given access to Bookwire platform features described in media materials as featuring Bookwire's analytical tools for monitoring ebook sales, pricing campaigns, and readership analysis.

Managed all ski area's social media as a promotional tool to increase lift ticket sales & overall fan base

Marketing Communications Manager Roadrunner — Evanston, WY 2008 — 2017 • Develop and implement marketing communications strategies • Design and implement social media strategies • Develop sales tools and train sales teams in using them effectively • Implement marketing campaigns and oversee project management • Allocate budget funds as appropriate • Liaison with internal and external forces to ensure completion of marketing communications programs

Account executives are expected to have both media sales and advertising sales experience as these two tools assist them most when tapping clients.

Web Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficiency

The Chasm Group, LLC and Chasm Institute, LLC (San Bruno, CA) 1997 — 2008 Business Operations Manager • Managed all daily operational tasks for leading multi-million dollar high - tech market strategy consultancy, while providing executive administration to C - level executives and venture capital partners • Developed and managed the firm's annual budget, proposing and implementing expense cuts, producing monthly reports and financial statements, and coordinating with CPA firm for accurate and timely filings • Oversaw all client relationship management efforts while cultivating new business efforts from concept to implementation, providing high - quality service in sales efforts while utilizing new lead tracking system • Negotiated and managed all contracts, stock grants, and financing arrangements, working closely with outside counsel to draft legal documents and resolve LLC - and proprietary - related issues • Led three office space build - outs and two office relocations, managing all aspects of each process under aggressive timeline and budget expectations • Reduced firm telecom expenses by 22 % by streamlining IT objectives, including migration to VOIP phone system, software / hardware purchases, domain renewals, and outsourced technical support • Directed all phases of staff recruitment while creating and implementing all HR policies and programs, including comprehensive employee benefits plans • Supervised multiple administrative staff members, conducted performance appraisals and wage / salary surveys in comparison to incentive program guidelines, and maintained HR files in accordance with legal mandates • Produced all out - going client invoices in an accurate and timely fashion to increase, cash flow and reduce aging receivables, providing consistent attention to overhead costs and vendor arrangements • Administered all company insurance policies, including E&O, general liability, bonds, partner life and disability, conducting annual benefits reviews and employee / company insurance audits • Obtained necessary certificates for consulting contracts while processing federal, state, and local business reporting requirements to maintain licenses and incorporation status • Directed all marketing efforts and oversaw logistical aspects of national educational workshop series, utilizing sponsorship arrangements to offset production costs • Transformed «brochure» website into a dynamic tool to better illustrate company opportunities through relevant case studies, as well as maintaining all other promotional media, including press kits and video Association of California School Administrators (Burlingame, CA) 1993 — 1997 Issues and Planning Committee Coordinator • Executed all phases of event planning and implementation for a membership - driven organization including 23 state committees, 5 task forces, 6 strategic planning conferences, and a conference of 1,500 attendees • Focused on facility evaluations, bid requests, site visits, contract negotiations, and all pre - and post-conference planning processes • Produced statistical and financial reports, including budget projections and cost monitoring for developmental training efforts • Oversaw all participant - level responsibilities, including inquiries, eligibility, registration, correspondence, and billing statements • Managed all legal professional standards calls for Northern California regions, including the processing of attorney authorizations, the preparation of legal assistance letters, and liens on cause of action • Served as second point of contact for computer inquiries and troubleshooting efforts as well as provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatias well as maintaining all other promotional media, including press kits and video Association of California School Administrators (Burlingame, CA) 1993 — 1997 Issues and Planning Committee Coordinator • Executed all phases of event planning and implementation for a membership - driven organization including 23 state committees, 5 task forces, 6 strategic planning conferences, and a conference of 1,500 attendees • Focused on facility evaluations, bid requests, site visits, contract negotiations, and all pre - and post-conference planning processes • Produced statistical and financial reports, including budget projections and cost monitoring for developmental training efforts • Oversaw all participant - level responsibilities, including inquiries, eligibility, registration, correspondence, and billing statements • Managed all legal professional standards calls for Northern California regions, including the processing of attorney authorizations, the preparation of legal assistance letters, and liens on cause of action • Served as second point of contact for computer inquiries and troubleshooting efforts as well as provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatias maintaining all other promotional media, including press kits and video Association of California School Administrators (Burlingame, CA) 1993 — 1997 Issues and Planning Committee Coordinator • Executed all phases of event planning and implementation for a membership - driven organization including 23 state committees, 5 task forces, 6 strategic planning conferences, and a conference of 1,500 attendees • Focused on facility evaluations, bid requests, site visits, contract negotiations, and all pre - and post-conference planning processes • Produced statistical and financial reports, including budget projections and cost monitoring for developmental training efforts • Oversaw all participant - level responsibilities, including inquiries, eligibility, registration, correspondence, and billing statements • Managed all legal professional standards calls for Northern California regions, including the processing of attorney authorizations, the preparation of legal assistance letters, and liens on cause of action • Served as second point of contact for computer inquiries and troubleshooting efforts as well as provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatias second point of contact for computer inquiries and troubleshooting efforts as well as provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatias well as provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatias provided back - up executive administrative support for Executive Director, Committee Chairs, and the State Superintendent of Public Instruction • Held responsibility for software installation and hardware configuration while performing weekly AS / 400 backup and report generatiAS / 400 backup and report generation

Metro Ford — Medium, Heavy Duty Commercial Trucks, Location 2004 — 2006 Senior Marketing Manager Conceptualized and implemented national account marketing initiatives and vendor co-op programs including direct mail, email, online advertising, point of sale promotions, special event marketing and sales support tools and corporate representative at National Trade Shows and media events as well as design, development and implement a CRM database system for sales team.

This popular resource recently released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB), teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, LinkedIn, and YouTube, to increase their visibility and improve their sales results.

«Social media has become increasingly important to businesses as a marketing and sales tool», says NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. «With this new resource, builders and remodelers can learn how to use these tools to more effectively market their business, increase visibility, and make more sales.»

RISMEDIA, February 17, 2010 — Builder Books, the publishing arm of the National Association of Home Builders (NAHB) recently released a new resource for builders and residential construction professionals that will teach them how to use social media tools such as Facebook, Twitter and YouTube to increase their visibility and improve their sales results.