What can we learn about social
media feed algorithms from Google's algorithm?
Not exact matches
As the NewsWhip blog points out, in addition to the focus on video, Facebook has made a number of tweaks to its news -
feed algorithm that have also affected how
media content appears and whether it gets engagement or not.
But all social
media brand presence is time consuming if done right, and the advantage for smaller brands is that with niche audiences they are more likely to craft content considered relevant by Facebook's
algorithms and thus see their posts make it into more of their fans»
feeds.
Not so long ago, the social
media giants made adjustments to their
algorithms to push video content into more
feeds.
In the past, even incremental tweaks to the Facebook news
feed algorithm have been watched sharply, because they could have drastic effects on
media outlets that relied on the site to get their content in front of readers.
But changes to Facebook's news
feed algorithm have made organic reach harder, as Mark Zuckerberg's social
media unicorn begins strongly favoring paid advertisers over the natural connections that once made the website so valuable as an advertising platform.
Related: Nathan Matias, a PhD student at the MIT
Media Lab, has posted a terrific summary of a recent seminar given there by Christian Sandvig, Karrie Karaholios and Cedric Langbort on ways that researchers can audit the
algorithms that subtly and quietly shape the user experience, with a focus on Facebook's News
Feed.
He saw an opportunity to apply big - data
algorithms to social
media data sets to
feed market research surveys with data about potential customers including their location, gender, and age.
The researchers created an
algorithm to compare anonymous web browsing histories with links appearing in people's public social
media accounts, called «
feeds.»
Social
media is great, but results can be impacted by every little change in a social network's
feed algorithm.
What you see in your
feed of social
media that uses
algorithms, says more about you than the real world.
Yuri Pattison context, collapse, sheltered (burning man edition) Vitra Alcove Cabin, Networked Digital Signage monitors &
media players, colour temperature adjustable LED panels, mineral oil, scale models, found footage, live news
feed data, text processing
algorithm.
Over the past decade and a half, the social
media behemoth's closed - source
algorithm has quietly manipulated its millions of users» news
feeds to capture maximum ad dollars and steer them all to Zuck and his shareholders.
The trepidation — and inevitable outrage — with which much of the
media has greeted Facebook's latest change to the News
Feed algorithm seems rather anticlimactic.