When asked how social
media fits into their company's networking efforts, more than half (58 %) believe growing a following is important but can not pinpoint why.
Not exact matches
You have to know how you
fit into your
company's marketing efforts, says Mark Burgess, co-author of The Social Employee: How Great
Companies Make Social
Media Work.
Companies are looking to social
media and other means such as content marketing to
fit into their existing structure and business operations.
But Solve
Media also makes a strong case that there is something new about native advertising — namely, ad makers are responding to new types of web publishing by designing ads that
fit naturally
into the look and context of a
company's design: promoted tweets on Twitter, sponsored stories on Facebook, paid discovery on StumbleUpon, and so on.
To work as a social
media intern, one has to know the ins and outs of social
media, its straegies and how it
fits into a
company's marketing strategy.