Another insider's concerns about
the media hype cycle — and some great edtech story leads for 2018.
Not exact matches
According to Janus Capital, investors are getting caught in a «
hype cycle» around cloud computing and social
media.
Citing a phenomenon represented by the Gartner
Hype Cycle, he explains that when there is some big breakthrough in a new technology, investments go up, the
media latches on and the public speculates excitedly about the possibilities.
over at Jay Baer's blog The time is ripe to ask with new data available as part of Hubspot's IPO, which confirms they are burning a lot of cash (like everyone else from startup to Amazon) If the Gartner
Hype Cycle holds, Inbound and Social Media are overdue for a beating from the press Don't believe the hype, effective inbound campaigns trump everything Inbound is the right message for the mass market, and will continue to be even if the press beats on
Hype Cycle holds, Inbound and Social
Media are overdue for a beating from the press Don't believe the
hype, effective inbound campaigns trump everything Inbound is the right message for the mass market, and will continue to be even if the press beats on
hype, effective inbound campaigns trump everything Inbound is the right message for the mass market, and will continue to be even if the press beats on it.
What's pathetic is that this device is so much better than the iPad2, yet with news
media perpetuating the Apple myth (Apple products are innovative and the best money can buy), and
media consistently maintaining the
hype over anything Apple, this tablet coming to market won't make it through one news
cycle, if that.
Finally, Matthew Nisbet of American University pointed me to another relevant paper, «Popular
media, biotechnology, and the «
cycle of
hype.
If you follow the Gartner
hype cycle, you'll recognize that all this recent
media bashing of the electric car is to be expected.