In 2013, I asked a member of the advertising agency promoting ICE campaign and ICE's
media spokesperson whether the «sinister» strategy / targeting memos were ever used in the campaign.
The objective of the study was to investigate
whether there are reasons for this skepticism,» says the initiator of the study, Professor Dr. Stephan Füssel, chair of the Gutenberg - Institute of Book Studies and
spokesperson for the
Media Convergence Research Unit at Johannes Gutenberg University Mainz.