This marks a five - quarter high for Apple's
media tablet market share.
Although soaring sales of Amazon's Kindle Fire and other low - priced tablets trimmed Apple Inc.'s
media tablet market share in the fourth - quarter, it was Apple's own newly introduced iPhone 4S that proved to be the strongest competitor for the iPad during the final three months of 2011.
Not exact matches
«
Tablets are no longer the focus of the (PC)
market but have become low - pricing products, helping vendors increase
market shares,» TrendForce notebook analyst Kou - Han Tseng said in a
media advisory.
Apple increased its dominance in the
media tablet market with the iPad's worldwide
share rising to nearly 70 % in the second quarter, according to research firm IHS iSuppli — although Apple will face new competition from Microsoft and Google in the back half of 2012.
Google's Android OS is forecast to increase its worldwide
share of the
media tablet market from 20 percent in 2011 to 39 percent in 2015.
This gave the company a 62 percent
share for the year, down from the dominant 87 percent in 2010, when Apple had the
media tablet market all to itself for most of the year.
Amazon Opens Fire on Apple The debut performance of the Kindle Fire played a strong role in the
share shift as well, particularly in the U.S.
market, which accounted for more than half of global fourth - quarter
media tablet sales.
The Worldwide Quarterly
Media Tablet and eReader Tracker includes quarterly shipment and forecast analysis for over 30 countries including
market size and vendor
share along with detailed
market segmentation and product attributes such as operating system, connectivity, and storage capacity among others.
But while shipments were up 39 percent from 11.1 million in the third quarter, Apple's
share of the global
media tablet market slipped to 57 percent in the fourth quarter, down from 64 percent in the third quarter, as presented in the table below.