While many organizations focus on earned
media value as the KPI of value in their Employee Advocacy program, these programs create the greatest amount of true business value when they create conversions of some type.
Not exact matches
Topics included: early reporting on inaccuracies in the articles of The New York Times's Judith Miller that built support for the invasion of Iraq; the
media campaign to destroy UN chief Kofi Annan and undermine confidence in multilateral solutions; revelations by George Bush's biographer that
as far back
as 1999 then - presidential candidate Bush already spoke of wanting to invade Iraq; the real reason Bush was grounded during his National Guard days —
as recounted by the widow of the pilot who replaced him; an article published throughout the world that highlighted the West's lack of resolve to seriously pursue the genocidal fugitive Bosnian Serb leader Radovan Karadzic, responsible for the largest number of European civilian deaths since World War II; several investigations of allegations by former members concerning the practices of Scientology; corruption in the leadership of the nation's largest police union; a well - connected humanitarian relief organization operating
as a cover for unauthorized US covert intervention abroad; detailed evidence that a powerful congressional critic of Bill Clinton and Al Gore for financial irregularities and personal improprieties had his own track record of far more serious transgressions; a look at the practices and
values of top Democratic operative and the clients they represent when out of power in Washington; the murky international interests that fueled both George W. Bush's and Hillary Clinton's presidential campaigns; the efficacy of various proposed solutions to the failed war on drugs; the poor - quality televised news program for teens (with lots of advertising) that has quietly seeped into many of America's public schools; an early exploration of deceptive practices by the credit card industry; a study of ecosystem destruction in Irian Jaya, one of the world's last substantial rain forests.
It's long been the case that advertisers paid up to two to three times more for a top - rated sports event compared to a top - rated drama or sitcom, and sports
value as real - time programming and its finite availability have only caused its status to grow, says Michael Neale, a managing partner for investment at Mediacom, a global
media agency that co-ordinates and purchases advertising space on behalf of marketers.
Three years removed from a controversial price hike that sent subscribers scrambling and stock
values into free - fall, founder and CEO Hastings reigns
as the king of new
media: Netflix added 2.82 million U.S. streaming - video subscribers during the first half of 2014, up from 2.66 million during the same period last year.
While the company has routinely disavowed being a
media entity for a variety of reasons (including the fact that
media companies are not
valued as highly by investors
as technology companies), Facebook clearly plays a huge role in how people get news and information about the world.
This is the
value attributed to factors such
as social sharing and publicity
as well
as other forms of organic digital
media exposure.
As recently as last month, media have reported on Enron's core values: communication, respect, integrit
As recently
as last month, media have reported on Enron's core values: communication, respect, integrit
as last month,
media have reported on Enron's core
values: communication, respect, integrity.
We measure the impact social
media has on e-commerce by looking at metrics such
as conversion rates, average order
value, and revenue generated by shares, likes, and tweets.
There's substantial
value in paying attention to what your consumers are saying on social
media, and you can learn equally
as much by studying your competitors» tweets, posts, blogs and op eds.
But over the last few years, careers in social
media have exploded
as companies realize the
value of reaching their customers on the medium where they spend most of their time.
The Brooklyn - based
media company already counts Walt Disney and 21st Century Fox
as minority owners, and Disney's most recent investment
valued Vice at more than $ 4 billion, in 2015.
Perceived by many
as one of the truly successful social
media social entrepreneurs, Harrison and charity: water views it with a basic mindset: you need to be everywhere your donors are, and provide them
value at every touch point.
I'm constantly humbled by the
value that others see in the relationship, with my status
as an Inc columnist constantly being mentioned and referred to in
media interviews.
And
as an extension to this reality, social
media should be incorporated into all rollout and merger strategy to maximize the
value of the acquisition.
As a product, Synctag has evolved past the digital marketing segment to more focused solutions in analytics, digital asset audits, and platform aggregation across web and considering the current product line to be able to provide data sets to help brands make much more
value from the ads across the social
media platforms.
Using your content
as fuel to give users something of
value and tying in some kind of social
media integration, email marketing can serve
as a type of glue to hold your other strategies together.
If your goal is to engage your fans over social
media, or generate sales, or position yourself
as an authority, these things can be accomplished if you provide
value and a reason for people to interact with your brand.
After all, sexuality and shock
value have been harnessed
as marketing tools since time memoriam — so much so that it's becoming ever harder to elicit genuine provocation in our saturated
media landscape.
The former seems like a natural fit with a number of existing
media players, including German giant Axel Springer — and Re / code's Kara Swisher reports that the two have already been in talks about such a potential deal, one with a theoretical
value as high
as $ 1 billion.
Entrepreneurs know the
value of social
media,
as one part of their marketing strategy.
Kellogg Co. spokeswoman Kris Charles says the food company regularly works with
media buyers to ensure its ads «do not appear on sites that aren't aligned with our
values as a company.»
«Internet Capital has the potential to emerge
as the dominant 21st - century operating model for creating shareholder
value» wrote Henry Blodget, then a Merrill Lynch analyst and today a respectable
media executive.
Even BuzzFeed, the other company that often gets mentioned
as a new -
media success story, is a relative pipsqueak by comparison: It raised $ 50 million in a financing last year, one of the largest rounds in the
media industry, but that
values the company at just $ 800 million.
Netflix's market
value of $ 130.6 billion puts it within reach of other entertainment and
media powerhouses like Disney (market cap $ 154.7 billion) and Comcast (market cap $ 169.5 billion),
as Hollywood business publication Variety noted.
I should probably note at this point that I have been a staunch (and somewhat lonely) supporter of comments and the
value of reader engagement since the days when I was the «communities editor,» or social
media editor, at a major national daily newspaper in Canada in 2008, when anti-comment opinions and emotions in the newsroom were just
as heated
as they are today.
To the
media, companies — large and small — tout their downloads
as an indication of app
value but this metric is not what advertisers or investors find valuable.
ViralNova, a Buzzfeed - like
media startup chock full of feel - good stories, was bought this year by digital -
media company Zealot Networks in a cash - and - stock deal that could be worth
as much
as $ 100 million if Zealot appreciates in
value.
The brand's keen following among millennials - consumers who are hard to reach through traditional marketing channels but who are highly
valued for their spending power - has explained its rise
as one of the
media sector's fastest - growing companies of the last decade.
The increase in revenue from the digital
media and entertainment business was attributed to acquisitions of video streaming firm Youku Tudou and Singapore e-commerce firm Lazada
as well
as an increase in revenue from mobile
value - added services provided by UCWeb.
Though some
media outlets have reported the theft
as the greatest in the history of cryptocurrency, the
value at press time of the 650,000 bitcoin (a conservative estimate) that were stolen from the MtGox exchange, which was headquartered in the same Tokyo neighborhood
as Coincheck, totaled over $ 7 billion.
Avinash Kaushik's four major social
media metrics were designed
as a foil to the somewhat popular notions of chasing vanity metrics like follower count, number of posts, and other low -
value statistics.
Does
media coverage of hedge funds indicate their
values as investments?
As social
media mature, savvy leaders are realizing that social capabilities create real
value for their business.
As an owner of MEG, BH
Media will get an up close look at the type of management this team brings and I suspect will compare the
value management adds or detracts.
In practice, the
media has identified several cases of the Morningstar and its officers touting the ratings
as having predictive
value.
CORPORATE FINANCING NEWS By Gordon Platt Technology,
media and telecoms — the TMT sector — is enjoying a surge in deal activity this year, even
as the
value of worldwide mergers and acquisitions is slumping, particularly in Europe.
Despite these powerful headwinds, gold managed to hold strong the week before last
as media giants» stock plummeted, erasing $ 60 billion in stock
value.
Its «list of reasons Page 3 has to go» gives us a picture of how the
media represents women and how this links to a wider societal problem in which women are primarily regarded
as decoration; their
value dependent on how conventionally attractive they are considered to be.
This is where the prognostic
value of otherwise inessential productions such
as happenings, flux and mixed
media shows, is to be found.
Unfortunately,
as mainstream culture continues to drift away from — or even blatantly revolt against — Christian
values and Christian definitions of morality, more and more
media will fall into this category.
Using a variety of
media, can the Church also present Christianity
as a cause, a dynamic, grassroots Jesus movement; where participation is encouraged, where activism is
valued and where hope is reborn?
Rather the
media,
as it were, form the «web» of the culture, the matrix where most people now get most of their insight, influence,
values and meaning.
Values such
as tradition, reality, obligation, beauty; nature, transcendence, nature, mystery, hope — the things whose power makes a society work — are not operational in typical postmodern institutions, the workplace, the government, the
media, the entertainment industry.
In a sense it is these mores, these
values and expressions of moral attitudes or what Toqueville called «the habits of the heart» which are at risk if the mass
media in general, and television in particular, were to succeed in replacing the church
as the place where the mores are generated and sustained.
The shallowness of some of the
values promoted by the globalized
media, such
as mere external show, privilege, power and prestige would have to be reflected in a manner relevant to modern situations.
Just remember
as you peruse the
media not to take all news stories at face
value.
The Humanitas Award and others such
as the National Council of Churches «annual Film Awards, the Christopher awards to productions «affirming the highest
value of the human spirit,» and the Southern Baptist Abe Lincoln Awards, encourage producers, directors, and writers to devote time to their craft which the
media industry itself, because of its profit considerations, simply does not reward.
Reinforcement of the faithful has its
value, so long
as it does not degenerate into pandering or manipulation, but it is different from working within the mass
media, dealing with the
values and world view of the whole society.
In 2016
as in 1964, the paper charges the Republican nominee with being, in fact, at odds with the
values and ideals that have long defined the Republican Party — a verdict that has been (and will be) echoed by many other traditionally Republican
media outlets.
Therefore,
values education, dealing primarily with the visual
media such
as television, holds tremendous potential for Christian education.