Zandberg points out that alcohol companies are experts at developing and promoting
consumer brands, something that
cannabis firms, until now confined to the
medical space, haven't done before.
California, with its population of more than 38 million people, is now «the new epicenter of the legal
cannabis industry,» she said, adding, «As both the oldest
medical cannabis state and the largest
cannabis consumer population, sales in California are projected to dwarf those of any other market.