As the presidential race heated up, the internet grew from being the
medium of a core group of
political junkies to a gateway for millions of ordinary Americans to participate in the
political process, donating odd amounts of their spare time to their candidate through online campaign
tools.
The guide begins with an introduction to the internet
as a
medium for
political change and eight simple rules to get you started, and then moves on to cover topics
as varied
as political websites, online fundraising, internet video, social media
tools such
as Facebook and Twitter, email advocacy, viral marketing, online advertising and the subtle art of search engine optimization.