«Their popularity can be seen in the traditional sense as
a mere brand extension,» Ong tells Entrepreneur, «but it is also a signifier of a larger cultural phenomenon: the rise of fan - based global subcultures.»
Clearly german companies still run their auxillary
brands as
mere extensions of the main
brand, yes there are some distinctions, but in terms of engineering which translates to how the car ultimately fees, germans tend to make similar feeling cars.