Democrats will have plenty of money to pay for spreading thei
message in campaign ads.
Not exact matches
That's the subliminal
message in Anheuser Busch - InBev's (bud) new
ad spot for the nation's fourth-most popular beer, a
campaign called «Not Backing Down.»
«You Have Choices,» and «You're Not Alone» were among the
messages used
in the
ad campaign.
Because buys can be made
in a much more
ad hoc fashion than on network TV, the marketer can swap
in and out different
messages at almost any time
in a
campaign.
Nix credits the fact that advertising was ahead of most political
messaging and that traditional political operatives hadn't figured out that the tools used for creating
ad campaigns could be so effective
in the political arena.
The power and influence of paid media advertising, including print
ads, TV commercials, radio, and even online digital
campaigns is waning,
in favor of unpaid earned and owned
messaging from your website, social media, key market influencers, and existing customer word - of - mouth.
They are then placed
in an email marketing automation
campaign, where they are sent targeted
messages based on the product
in the
ad they clicked on, any pages they visited on your website, etc..
Plouffe's response was that
campaigns need to take negative
messages spread online from person to person as seriously as they would a negative TV
ad or a direct attack from an opponent
in a public appearance, providing yet another example of the extent to which the Obama team understood the changed media environment
in which they ran.
Pollsters beware: Facebook and Google
ads give
campaigns the ability to test
messaging without focus groups or phone - banks — while recruiting supporters
in the process.
Plus, the two services generate complementary data, since Google
Ads can give a
campaign an idea of which
messages are resonating broadly on a given topic, while Facebook can help show how the same effects are playing out
in different slices of the body politic.
I don't remember who taught me this one (I think I heard about it a couple of years ago), but here's the trick: if you know of a group that has a large, high - performing email fundraising list, and your OWN
campaign has the potential to appeal to those same donors, you can try running Google content
ads against phrases that always appear
in that group's fundraising
messages.
And I suspect, I hope, that the money's just simply going to become less important and that ultimately,
campaigns make a determination that hey, they might better spend their time with the candidate out doing other things and actually thinking about the argument and the
message that you want to send, than constantly raising all this money that buys you maybe some TV
ads that nobody's watching but nothing that's gonna actually turn the
campaign in your favor.
In a
campaign to get someone elected, or one involving a higher - profile ballot initiative, Facebook and other online
messaging will be competing with TV and radio
ads, media coverage, etc., and may not work quite as well.
In 2013, he developed the
campaign message and television
ads for New York City mayoral candidate Bill de Blasio, including the celebrated «Dante» spot, which featured de Blasio's teenaged son.
Final
Ad of
Campaign Offers Positive
Message, Reaffirms Pro-Growth Platform Kinderhook, NY — November 2, 2016...
In the closing days of John Faso's run for the 19th -LSB-...]
«For us, the biggest distinguishing factor is that every major newspaper
in the state endorsed Gelber, so that's a
message we could get to voters
in a few words
in an
ad, catching their attention on their phones as they're going into the polls,» Christian Ulvert, Gelber's
campaign aide, told us.
Google and Facebook
ads can help figure out what voters care about at a broad level, and
campaigns can also use them to test which
messages resonate with which voters
in which contexts.
In 2010, my friend Soren Dayton was already combining Facebook and Twitter
ads to test
messages on particular slices of the electorate for the
campaigns he worked on.
With just a week left
in the Albany legislative session, the black car industry's biggest trade organization on Friday announced its support for congestion pricing and said it was launching an
ad campaign to broadcast the
message.
No amazing new tech has been rolled out recently — text
message donating to
campaigns is still not
in widespread use except for the largest of
campaigns, but voter - file targeted
ad spending is available for
campaigns at all levels on the Democratic side thanks to self - service tools likeDemocraticAds.com.
But top Democratic strategists say that
in radio and TV
ads — what strategists usually consider the most important
messages of a
campaign — they have consciously made a pitch to voters that doesn't rely on the GOP standard - bearer.
TV
ads from Hoffman's
campaign paint him as the race's true conservative — a
message that may resonate
in the reliably Republican district.
Still, as evinced by the Make Your Own Web
Ad contest, his
campaign messaging online and off has focused on attacking the Democratic nominee — New York Attorney General Andrew Cuomo, rather than going after self - funded conservative Carl Paladino, a dark horse GOP primary hopeful who's gained prominence
in the polls.
Vermont Sen. Bernie Sanders today will launch an
ad campaign in Syracuse with
ads intended to hammer home his
message about income inequality and poverty.
He traveled the state with his
message, took to the Web, and had backing from a coalition of business interests who bankrolled an
ad campaign in favor of his spending plan.
Oracle enables marketers to plan an effective digital
campaign with personalized
messaging in ads and email blasts.
The main
message of this
ad campaign was «A brighter financial future is
in your hands».
Rescuing pets became is so important for the Twilight heartthrob after he found Kola at a local shelter, Lutz starred
in the PETA2
ad campaign «Adopt, Don't Buy» to help spread the
message.
In an
ad campaign for Saudi Arabia, the company cleverly portrays this
message through creative images of their products built from smaller, less expensive objects.
As if the battle wasn't uphill enough, we now have witnessed the first round of elections post-Citizens United,
in which powerhouses like the U.S. Chamber of Commerce raised tens of millions of dollars from the corporate titans it serves and funneled the money into attack
ads, sending a warning
message to politicians who aren't bending over backwards for big business, if not delivering a crippling blow to their election
campaigns.
However, the very fact that a publicly owned transnational corporation like Shell is investing
in an
ad campaign that relies on the trappings of authenticity (handcrafted looking hippy lettering, grassrootsy art direction, and a socially responsible
message) shows that even carbon - committed business folk understand the value of having a purpose beyond quarterly profits.
One of its key selling points is its embed service, which puts its PhDs
in seats at
campaign HQs, helping
campaign staff to massage
ad creative and language to best apply Cambridge's signature psychographic targeting to television and online video
ads in addition to other
campaign messaging.
I'd love to see Apple adopt these formats to show people real - life examples that demonstrate how easy Apple Pay is to use, how secure it is, then build a
campaign to get that
message in front of people, both as videos, and with still frame moments that can translate to print, web
ads, and posters / billboards.
Committee chairman Damian Collins wanted to know why an article had appeared
in ad industry magazine
Campaign under Nix's byline in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media campaign by ensuring the right messages are getting to the right voters online
Campaign under Nix's byline
in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media
campaign by ensuring the right messages are getting to the right voters online
campaign by ensuring the right
messages are getting to the right voters online.»
Additionally, the amount of digital data associated with a person helps
campaigns tailor their
messages and metrics help them see whether a person clicks a link
in the
ad or watches an entire
campaign video.
It's even more so now after Wednesday's news that Facebook sold
ads during the
campaign to a Russian «troll farm,» targeting American voters with «divisive social and political
messages» that fit right
in with Donald Trump's
campaign strategy.
So, by disguising
campaign ads as «
messages» from «friends,» Team Obama manipulated Facebook users
in a way that makes what Team Trump did look almost honest by comparison.
Advertising account executives generally act as a mediator between clients and advertising agencies to ensure clients»
messages are effectively communicated
in ad campaigns.
In my last article, I emphasised the importance of putting together a media mix advertising
campaign, where the
ads carry the same
message, main photo, and headline across all media genres.
I've already emphasized the importance of putting a media mix advertising
campaign together, where the
ads carry the same
message, same main photo and headline
in all the media.