Sentences with phrase «message in campaign ads»

Democrats will have plenty of money to pay for spreading thei message in campaign ads.

Not exact matches

That's the subliminal message in Anheuser Busch - InBev's (bud) new ad spot for the nation's fourth-most popular beer, a campaign called «Not Backing Down.»
«You Have Choices,» and «You're Not Alone» were among the messages used in the ad campaign.
Because buys can be made in a much more ad hoc fashion than on network TV, the marketer can swap in and out different messages at almost any time in a campaign.
Nix credits the fact that advertising was ahead of most political messaging and that traditional political operatives hadn't figured out that the tools used for creating ad campaigns could be so effective in the political arena.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word - of - mouth.
They are then placed in an email marketing automation campaign, where they are sent targeted messages based on the product in the ad they clicked on, any pages they visited on your website, etc..
Plouffe's response was that campaigns need to take negative messages spread online from person to person as seriously as they would a negative TV ad or a direct attack from an opponent in a public appearance, providing yet another example of the extent to which the Obama team understood the changed media environment in which they ran.
Pollsters beware: Facebook and Google ads give campaigns the ability to test messaging without focus groups or phone - banks — while recruiting supporters in the process.
Plus, the two services generate complementary data, since Google Ads can give a campaign an idea of which messages are resonating broadly on a given topic, while Facebook can help show how the same effects are playing out in different slices of the body politic.
I don't remember who taught me this one (I think I heard about it a couple of years ago), but here's the trick: if you know of a group that has a large, high - performing email fundraising list, and your OWN campaign has the potential to appeal to those same donors, you can try running Google content ads against phrases that always appear in that group's fundraising messages.
And I suspect, I hope, that the money's just simply going to become less important and that ultimately, campaigns make a determination that hey, they might better spend their time with the candidate out doing other things and actually thinking about the argument and the message that you want to send, than constantly raising all this money that buys you maybe some TV ads that nobody's watching but nothing that's gonna actually turn the campaign in your favor.
In a campaign to get someone elected, or one involving a higher - profile ballot initiative, Facebook and other online messaging will be competing with TV and radio ads, media coverage, etc., and may not work quite as well.
In 2013, he developed the campaign message and television ads for New York City mayoral candidate Bill de Blasio, including the celebrated «Dante» spot, which featured de Blasio's teenaged son.
Final Ad of Campaign Offers Positive Message, Reaffirms Pro-Growth Platform Kinderhook, NY — November 2, 2016... In the closing days of John Faso's run for the 19th -LSB-...]
«For us, the biggest distinguishing factor is that every major newspaper in the state endorsed Gelber, so that's a message we could get to voters in a few words in an ad, catching their attention on their phones as they're going into the polls,» Christian Ulvert, Gelber's campaign aide, told us.
Google and Facebook ads can help figure out what voters care about at a broad level, and campaigns can also use them to test which messages resonate with which voters in which contexts.
In 2010, my friend Soren Dayton was already combining Facebook and Twitter ads to test messages on particular slices of the electorate for the campaigns he worked on.
With just a week left in the Albany legislative session, the black car industry's biggest trade organization on Friday announced its support for congestion pricing and said it was launching an ad campaign to broadcast the message.
No amazing new tech has been rolled out recently — text message donating to campaigns is still not in widespread use except for the largest of campaigns, but voter - file targeted ad spending is available for campaigns at all levels on the Democratic side thanks to self - service tools likeDemocraticAds.com.
But top Democratic strategists say that in radio and TV ads — what strategists usually consider the most important messages of a campaign — they have consciously made a pitch to voters that doesn't rely on the GOP standard - bearer.
TV ads from Hoffman's campaign paint him as the race's true conservative — a message that may resonate in the reliably Republican district.
Still, as evinced by the Make Your Own Web Ad contest, his campaign messaging online and off has focused on attacking the Democratic nominee — New York Attorney General Andrew Cuomo, rather than going after self - funded conservative Carl Paladino, a dark horse GOP primary hopeful who's gained prominence in the polls.
Vermont Sen. Bernie Sanders today will launch an ad campaign in Syracuse with ads intended to hammer home his message about income inequality and poverty.
He traveled the state with his message, took to the Web, and had backing from a coalition of business interests who bankrolled an ad campaign in favor of his spending plan.
Oracle enables marketers to plan an effective digital campaign with personalized messaging in ads and email blasts.
The main message of this ad campaign was «A brighter financial future is in your hands».
Rescuing pets became is so important for the Twilight heartthrob after he found Kola at a local shelter, Lutz starred in the PETA2 ad campaign «Adopt, Don't Buy» to help spread the message.
In an ad campaign for Saudi Arabia, the company cleverly portrays this message through creative images of their products built from smaller, less expensive objects.
As if the battle wasn't uphill enough, we now have witnessed the first round of elections post-Citizens United, in which powerhouses like the U.S. Chamber of Commerce raised tens of millions of dollars from the corporate titans it serves and funneled the money into attack ads, sending a warning message to politicians who aren't bending over backwards for big business, if not delivering a crippling blow to their election campaigns.
However, the very fact that a publicly owned transnational corporation like Shell is investing in an ad campaign that relies on the trappings of authenticity (handcrafted looking hippy lettering, grassrootsy art direction, and a socially responsible message) shows that even carbon - committed business folk understand the value of having a purpose beyond quarterly profits.
One of its key selling points is its embed service, which puts its PhDs in seats at campaign HQs, helping campaign staff to massage ad creative and language to best apply Cambridge's signature psychographic targeting to television and online video ads in addition to other campaign messaging.
I'd love to see Apple adopt these formats to show people real - life examples that demonstrate how easy Apple Pay is to use, how secure it is, then build a campaign to get that message in front of people, both as videos, and with still frame moments that can translate to print, web ads, and posters / billboards.
Committee chairman Damian Collins wanted to know why an article had appeared in ad industry magazine Campaign under Nix's byline in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media campaign by ensuring the right messages are getting to the right voters onlineCampaign under Nix's byline in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media campaign by ensuring the right messages are getting to the right voters onlinecampaign by ensuring the right messages are getting to the right voters online.»
Additionally, the amount of digital data associated with a person helps campaigns tailor their messages and metrics help them see whether a person clicks a link in the ad or watches an entire campaign video.
It's even more so now after Wednesday's news that Facebook sold ads during the campaign to a Russian «troll farm,» targeting American voters with «divisive social and political messages» that fit right in with Donald Trump's campaign strategy.
So, by disguising campaign ads as «messages» from «friends,» Team Obama manipulated Facebook users in a way that makes what Team Trump did look almost honest by comparison.
Advertising account executives generally act as a mediator between clients and advertising agencies to ensure clients» messages are effectively communicated in ad campaigns.
In my last article, I emphasised the importance of putting together a media mix advertising campaign, where the ads carry the same message, main photo, and headline across all media genres.
I've already emphasized the importance of putting a media mix advertising campaign together, where the ads carry the same message, same main photo and headline in all the media.
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