Not exact matches
Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV
messages to the
voters you need to
reach.
For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind
reaching out to the same pool of
voters as usual but with better
messaging.
Likewise their targetability — some vendors can even match
voter databases with commercial databases to hit ONLY past
voters in a given Congressional district, just one example of the ability of search advertising to
reach a defined audience with the right
message at the right time.
The major presidential campaigns have put tons of effort into creating websites, building their own social networks, creating online videos and
reaching out to
voters through Facebook and MySpace, but they're so far mostly ignoring a simple and effective tool to help their supporters find volunteers, raise money and spread
messages: web widgets.
Direct mail, targeted cable tv buys and niche radio ads are all good ways to concentrate resources on
reaching particular
voters with particular
messages.
A nonpartisan group called the Voter Participation Center is
reaching over 300,000 black
voters here with direct mail and text
messages.
We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to
reach individual
voters with
messages tailored for them — at least in theory.
This technology is now widely used by digital political advertisers to
reach voters with highly targeted
messaging, particularly within the tight geographic boundaries of congressional and legislative districts.
Two cases in point from the Obama side: super.del.egates.us is a wiki - based contact list for
voters to use to
reach the precious unpledged delegates to the Democratic Convention, while Yrmomma4obama aims to help young
voters (and those too young to vote themselves) to use text
messages to persuade their friends and family to jump on the Obama bandwagon.
He attributes the Republicans» doubling of their normal share of the Ohio black vote in the 2004 election to the party's ability to
reach out to the exact
voters likely to respond to targeted
messages and to not waste time and money on others.
Text
messages are one of the few tools that have consistently boosted
voter turnout (at least, in the tests I've heard of), and they'll be particularly useful in
reaching lower - income
voters whose phones may be their only connection to the internet.
The magic is in knowing which
voters to
reach, when, and with what
messaging.
The echo chambers of these platforms also limit how far parties can communicate their
message, whereas broadcasters
reach less partisan
voters and have to remain impartial during the campaign.
For donors, the subtle
message would be «look at all that travel, you donation is helping our campaign
reach voters in all these areas.»
Meanwhile, early canvassing combined with online data mining to give Obama's staff an unprecedented amount of knowledge about the
voters they needed to
reach and the
messages that might sway them.
Cable TV ads, which usually cost less per
voter contact than broadcast, particularly if you're also using the natural segmentation of cable audiences (think: Military Channel vs. Lifetime) to
reach particular demographic slices with the right
messaging.
If supporters allowed it, the campaign could look through their friends to find priority
voters already targeted for outreach, and then ask the supporter to
reach them with
messages designed to appeal.
But the change of leader also gives the party the chance to
reach out further to Labour
voters in the north of England, perhaps with a more optimistic
message.
Anuzis»
message is built on the necessity of
reaching out to
voters — particularly in the suburban Midwest — who have abandoned the party since Ronald Reagan left office; Steele, an African American, talks constantly about the need to find policies that speak to minority groups and, in doing so, grow the party.
Trump said his pitch is straightforward and meant to
reach voters who are fed up with the political system, mixing conservative populism and a blunt
message about leadership.
$ 25, $ 100, or even $ 250 will help me
reach out to thousands of
voters on social media with our
message of lower taxes, job creation, and ending corruption.»
Besides, the Plan also intends to develop a tactile ballot guide; accredit observers with disabilities, collate gender disaggregated data for PWDs and develop targeted
messages, materials suitable for education methodology to
reach PWDs; work closely with groups and organizations that work with PWDs to maximize impact of
voter education campaigns and produce educational materials in braille and large font.
Obama's
message to
voters — intended to specifically
reach black
voters whose turnout is critical for Democratic candidate Jones — comes on the eve of a special election that has drawn extraordinary national attention and divided the Republican Party over whether sexual allegations against Moore make him unfit for office.
I suspect that they will win some of the Labour seats on their target list (and I listed the top 50 in that blog post last summer), but I'm not convinced that there will be that many: their position on Iraq marked them out from the other two parties at the last election, leading them to the high water mark they
reached - but Iraq will not be an issue next year and it is hard to see which
message they could put out which would resonate with
voters in the same way.
Maffei has held a significant cash advantage of about $ 1 million over Katko throughout the campaign, giving him the edge when it comes to spreading his
message and
reaching more
voters with paid advertising
Full Public Campaign Financing A «Clean Money» system of full public campaign financing would provide every qualified candidate with an equal grant of campaign funding sufficient to
reach the
voters of their district with their
message, provided they participate in a series of publicly sponsored debates.
So we had Tuck, a no - name candidate, without a ground game, whose
messaging failed to
reach a low - information populace and who suffered a poor
voter turnout, fighting against a man backed by the most powerful state teachers union in the country — and Tuck still lost by only four percentage points.
«In this age of instantaneous global communication, it is incredible that a simple
message sent by
voters in Bridgeport has not
reached leaders in Hartford, just 50 miles away.
«By combining advanced data analytics with psychological research based off the five factor model for gauging personality traits, OCEAN, Cambridge Analytica helped the campaign identify likely pro-Cruz caucus
voters and
reach out to them with
messages tailored to resonate specifically with their personality types,» stated the press release.
Originally funded by Robert Mercer, the conservative political donor and former co-chief executive officer of Renaissance Technologies, Cambridge uses data to
reach voters with hyper - targeted
messaging, including on Facebook and other online services.
The firm uses data to
reach voters with hyper - targeted
messaging, including on Facebook and other online services.