If used as the starting point for project - based learning, the 2012 election can engage students in thinking critically about everything from media
messages to voter rights to public opinion polls.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft
messages to voters based on their modeled psychometric scores.
Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV
messages to the voters you need to reach.
David Cameron throws tax sweeteners to lower and middle - income earners, as he closes the Conservative conference with a decidedly more upbeat
message to voters
David Cameron threw tax sweeteners to lower and middle - income earners today, as he closed the Conservative conference with a decidedly more upbeat
message to voters.
The Labour Party's
message to these voters is little more than «you're wrong».
The worry was that his reluctant participation in the leadership election would send the wrong
message to voters.
In this system, ballot - qualified candidates who opt in receive a public campaign grant sufficient to communicate
their message to all voters in their district.
Mr. Obama tested out that line and a few others as he previewed his election - year
message to voters during a high - priced fund - raiser on Thursday night at the St. Regis Hotel in Manhattan.
Despite the outcome, Mr. Giardina and Mr. Larsen said that they had conveyed
their message to voters.
On average, candidates were given about 84 days between the filing deadline and primary election to get
their message to voters.
Labour MP Simon Danczuk warned Mr Miliband had to be «much stronger» when communicating
his message to voters.
Even without the capital for major TV buys or as he puts it «junk mail,» Putman said he plans to bring
his message to voters in person.
Fields, who has the Independence and Working Familes party lines in the general election, acknowledged that going back on her word to support the winning Democrat might not send the best
message to voters.
Her message to voters throughout the campaign was broad: I'm like you.
Time Warner Cable News reporter Breanna Fuss has
his message to voters.
Signatories hope the letter will send
a message to voters that the «heart and soul» of the Conservative party believes the British people should be given a say, Baron said.
This November, she'll be the only candidate for state controller with
a message to voters.
Obama's
message to voters — intended to specifically reach black voters whose turnout is critical for Democratic candidate Jones — comes on the eve of a special election that has drawn extraordinary national attention and divided the Republican Party over whether sexual allegations against Moore make him unfit for office.
Governor Andrew Cuomo, and his Republican opponent, Rob Astorino, spent Monday delivering their final
message to voters in a race where the Democratic incumbent governor is favored to win, but by how much?
With a little more than three months to go before the September 10 Democratic Primary, District 1 Council member Margaret Chin and challenger Jenifer Rajkumar are collecting more endorsements and sharpening
their messages to voters.
But his basic
message to voters has been simpler: «Keep this state moving forward,» he urged.
I'm proud of the work we have done with the labor community and with CSEA's help we will deliver
the message to voters all over New York.
Muzzio said that Cuomo, at this stage, is likely to beat Nixon, but that she could be a serious threat to the two - term governor if she can raise enough money and can present a viable
message to voters.
Between events in Billings, she spoke with ScienceInsider about her personal history and
her message to voters that they need to «pay attention, get involved, make a difference.»
Cogswell himself is eccentric, waltzing around in a big polar bear costume, acting as though on speed in delivering his one - issue
message to the voters.
«This is a very effective way of sending
that message to voters.»
«Here we are unified in support of Prop. 30, yet you have us fighting over AB 5 — that sends mixed
messages to voters,» she said.
The environmental movement will have to learn to sell
its messages to voters through thick and thin, and not just be the good times party.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft
messages to voters based on their modeled psychometric scores.
But the more I learn about the way that Facebook either knowingly or carelessly made private user data available to a political consulting firm targeting
messages to voters for the 2016 Trump campaign, the less I trust them.
Not exact matches
Having a
message that appeals
to the Obama coalition and rural, white
voters is not «incompatible,» said Representative Schiff, the top Democrat on the House intelligence committee.
«We as Democrats have
to have a stronger economic
message that appeals
to Midwest and white blue - collar
voters,» says Democratic pollster Celinda Lake in an email.
Still, many agree that Democrats need
to focus on an economic
message that appeals more broadly
to voters who don't feel the economy is working for them.
Because Cambridge Analytica had ties
to the Trump campaign prior
to the 2016 election, some suspect that data may have been harnessed
to sway
voters via targeted political
messaging.
Seeing Fillon's scandals as an opportunity
to send a strong
message and score points with
voters, Macron vowed
to «clean up», and return «morals»
to politics.
In a Wall Street Journal editorial today, Rove beseeches the Romney campaign
to go on offense with an effective
message that reminds
voters that the Democrats» negative campaign strategy merely aims
to distract
voters from the Obama administration's dismal economic record.
Backed by brands like MTV, Genius, and the Latino Victory Project, the tool is the first major service
to offer
voter registration through text
messaging, a process the company hopes will boost
voter registration rolls, particularly among young
voters.
Trump has often tapped into
voters» understandable anger, but up until now, he's failed
to give people looking for a positive
message a reason
to rally behind him.
The nonprofit group Fight For The Future launched HelloVote on Thursday morning with the goal of boosting
voter registration in several key battleground states by allowing
voters to register directly via text
message or Facebook Messenger.
What kind of
message has our Chief Magistrate passed on
to Toronto
voters about politics and politicians at City Hall?
The only goal that matters is
to get your
messages in front of highly influential people (think digital multipliers and megaphones) who are tightly connected
to significant (and fairly sizeable) niches of active and desirable individuals whose actions and attitudes they can directly influence (amplification) and whose behaviors as consumers,
voters, or other cohort members you are looking
to change and channel into actual results.
In 2015, a Tillis campaign consultant named Paul Shumaker said the service «gives you an edge in increasing the probability that
voters would pay attention
to your
message.»
The researchers concluded that the over-performance by Grillo and under - performance by Monti were «clear signals» of the anti-austerity
message conveyed by
voters, which could make further fiscal consolidation efforts «very difficult
to implement».
Back in April, during an interview on Politico's On
Message podcast, Stone said that he thought Trump's loss
to Ted Cruz during the Wisconsin GOP primary was the result of
voter fraud:
«For a politician who doesn't want
to admit that the electorate sent a
message that they don't like politicians, it's far easier
to scapegoat it on economic issues than it is
to address the fundamental question: that there are
voters in this country who no longer think their representatives represent them,» said a Democratic strategist involved in 2016.
Rather than assuming that all women or African Americans or working - class whites will respond
to the same
message, they target individual
voters with emotionally charged content — in other words, ads designed
to tug on emotional biases.
Plecas attributed the victory
to Kinsella's careful attention
to opinion polls, which showed Bennett's
message of restraint and fiscal responsibility resonated with
voters.
Partnering data with creative, CA's creative team worked with MAN1
to compose
messaging that distinctly imparted relevant content
to the individual
voter.
The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able
to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA
to use for targeting political
messaging at US
voters).