Responsibilities include: • Create and develop various products including our curated digital publications (Spotlights), e-books, quizzes, and topical emails • Create email blasts delivering our content to our audience • Build audience segments for targeted promotions and propose new
methods of audience outreach • Promote our products through social media and newsletter campaigns • Assist with collection and reporting
of lead
generation and
revenue data to help inform future promotional campaigns • Conduct research on various aspects
of the digital publishing and education media worlds to help determine future strategic focuses • Help with optimizing campaigns around testing and search engine optimization • Assist with fulfillment
of book distribution partnership agreements with digital libraries