Based on comScore's opt - in research panel
of approximately 40,000 Canadian Internet users, the detailed quarterly reports include web site visitation, online marketing
metrics, transaction benchmarks and mobile banking data that yield critical insights into emerging trends and
consumer behavior in the Canadian online banking industry.
Web Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing marketing strategies through strategic target audience assessment and analysis Collaborate in all phases
of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success
of website and online marketing initiatives using data and related key
metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity
of all data within system as well as all generated reports Utilize experience in BFS,
consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion
of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as
behavior and outcome
metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge
of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficiency
• Involved in the design
of Digital Marketing analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution
of various micro sites associated with the brands • Provided
Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user
behavior towards the goals and objectives • Provided E-commerce
metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)