These «
micro» insights were used to fine - tune Uber's service locally but also incorporated into the work of other teams at a regional, global, «macro» level — such as looking at the UX of the
website and app — to help growth in other
markets.
Background includes working as a portfolio manager: managing more than 200M $ for private and business clients - stocks and bonds picking, analyzing
micro and macro trends, specializing in daily trading in the Israeli
market, NYSE, NASDAQ, writing a daily analysis and articles for the well - known financial
website «Bizportal», re...
• Involved in the design of Digital
Marketing analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various
micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website • Created and executed the A / B and Multivariate Test Scenarios to optimize the
website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)