'' 7 Virtues To Build A SuccessfulCareer from Erik Mazzone's Blog Kathy Sierra recently posted on Creating Passionate Users a basic and really excellent primer on the 7 virtues required to build a global
microbrand for a blog.
Not exact matches
But it seems to me the biggest reason that drives the bloggers I read the most is, we're all looking
for our own personal global
microbrand.
For the greater part of the last decade, I have been using the internet to build what I'm fond of calling, «The Global
Microbrand».
I agree that we are all looking
for our own personal global
microbrand.
For years now, I've been riffing on «The Global Microbrand», something I've always wanted to create for myself: A small, tiny brand, that «sells» all
For years now, I've been riffing on «The Global
Microbrand», something I've always wanted to create
for myself: A small, tiny brand, that «sells» all
for myself: A small, tiny brand, that «sells» all...
The Global
Microbrand is nothing new; they've existed
for a while, long before the internet was invented.
For anyone who is unaware, can you tell us about the Cluetrain Manifesto and then segue from that into the term you have coined, the Global
Microbrand?
Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global
microbrand idea to carve out a nice wee career
for himself (
for more money than his last day job paid him, I hasten to add).
But it seems to me the biggest reason that drives the bloggers I read the most is, we're all looking
for our own personal Global
Microbrand.
I think maybe I'll take the time to write up some of the strategies that have made the Global
Microbrand work so well
for me.
But there are lot of people out there who believe that they can last, without ever creating a «global
microbrand», or a way
for the customer to relate to the brand itself.
«Face - to - Face Trumps Twitter, Blogs, Podcasts, Video... Main Seven Blog Virtues (
for a Global
Microbrand)»
Besides being a lovely chap, Ewan's created quite an impressive «global
microbrand»
for himself, becoming an authority on the role of social media within the Education profession.
As the global audiences become more savy on finding the one niche they are looking
for, and the web 2.0 tools make it easier to find that one individual, the Global
Microbrand will become more and more powerful.
Its also a great way to build your global
microbrand — click here
for more thoughts on what is a global
microbrand.
Do you like the idea of combining low production values and YouTube to make it easy
for microbrands to poke into the web?