Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global
microbrand idea to carve out a nice wee career for himself (for more money than his last day job paid him, I hasten to add).
Hugh, The Global
Microbrand idea is what keeps me going.
Nice summary Hugh, bringing lifestyle back into the equation is key, this fits nicely with
your microbrand idea.
Not exact matches
And the global
microbrand (a gorgeous
idea, thanks Hugh) is yet another facet.
I was never mindful of the
idea of becoming a global
microbrand.
It is little difference to your «Global
Microbrand»
idea — that «web 2.0» has given everybody the power to become a global force through the low cost of entry to publishing tools.
The artist I admire the most, in terms of taking the internet - enabled «global
microbrand»
idea and running with it, is my good friend, John T. Unger.
Since I first coined the term in 2004, I have been totally besotted with the
idea of «The Global
Microbrand».
Do you like the
idea of combining low production values and YouTube to make it easy for
microbrands to poke into the web?