Sentences with phrase «microbrand last»

My blog was a fairly successful global microbrand last year, even though it wasn't making me any money.

Not exact matches

For the greater part of the last decade, I have been using the internet to build what I'm fond of calling, «The Global Microbrand».

Though I've been mostly silent on it, these last weeks I've been working on a really interesting project: «Turning The Hughtrain into a global microbrand.»

Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global microbrand idea to carve out a nice wee career for himself (for more money than his last day job paid him, I hasten to add).

But there are lot of people out there who believe that they can last, without ever creating a «global microbrand», or a way for the customer to relate to the brand itself.