Sentences with phrase «microtargeted campaigns»

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

But a successful microtargeting campaign might have a 5 to 10 percent conversion rate at best, which means that 90 to 95 percent of your targets aren't going to buy from you despite being your perfect potential customer.

Not exact matches

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

He has more about MySpace - based microtargeting and a mention of MySpace's voter registration campaign in this Future Majority post.

But microtargeting has the potential to help with more than just the last - minute turnout frenzy, since campaigns can use consumer information databases to zero - in on and recruit supporters long before the actual election.

They talk about database - driven microtargeting, for one thing, along with the importance of campaigns» going where the audience is.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

And the fact that Trump calls it that suggests he has no earthly idea what data mining, microtargeting and the thousands of other ways that data can inform campaign decisions actually are or do.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.

And while the Democratic Congressional Campaign Committee has also been using mobile microtargeting programs, as well as working with Google AdWords to target ads geographically, its record - breaking fund - raising is perhaps most impressive.

We show here that microtargeting, like President Obama's campaign put in practice in 2012, is now affordable in smaller - budget and down - ballot races.

In the 2014 cycle, GOP congressional campaigns and conservative - leaning groups paid at least $ 729,000 to the firm for a range of services, including research, data analytics and microtargeting.

While the RNC was fine - tuning its «microtargeting» program in Rhode Island, Democrats were announcing they had finally resolved a months - long dispute between Democratic National Committee Chairman Howard Dean and Democratic Congressional Campaign Committee Chairman Rahm Emanuel (Ill.) over a budget for mobilizing voters.

D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.

Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.

Behavioral techniques, microtargeting, and data analysis are not new to political campaigns, as Sasha Issenberg has shown in The Victory Lab: The Secret Science of Winning Campaigns (2012).

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

So sophisticated was Obama's microtargeting operation — based mostly in Chicago — that Sasha Issenberg could write in the MIT Technology Review that the campaign already knew the names of most of the people who had voted for Obama in 2008.

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...

Another document in the bundle published today details a project pitch by SCL to carry out $ 200,000 worth of microtargeting and political campaign work for the conservative organization ForAmerica.org — for «audience building and supporter mobilization campaigns».

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.