Sentences with phrase «microtargeted voters»

D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.

Not exact matches

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

He has more about MySpace - based microtargeting and a mention of MySpace's voter registration campaign in this Future Majority post.

Today on Morning Edition, RNC Chair Ken Mehlman discussed some of the mechanics of using database - driven microtargeting to reach out to new voters.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

A number of vendors and polling firms also offer what seem to be quite sophisticated microtargeting - based voter / donor outreach, but I've also heard experienced direct mail database people say that the by far the best predictor of a person's propensity to give money to a campaigh is his or her past history of donating — people who've donated before are more likely to donate again.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

As state Republican Chairman Ed Cox says, Boehner's team is heavily invested in making New York competitive through an extensive GOTV effort that features phone banks and microtargeting of likely voters in order to maximize turnout.

And the NRCC is paying some attention to the district, helping the state GOP improve microtargeting efforts and voter contact lists.

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

Strategists sought solace in any survey that looked good, but with less than 48 hours remaining before the polls close on Tuesday, both parties concentrated on direct voter contact, built on months of sophisticated analysis of the electorate and microtargeting of tens of millions of voters around the country.

While the RNC was fine - tuning its «microtargeting» program in Rhode Island, Democrats were announcing they had finally resolved a months - long dispute between Democratic National Committee Chairman Howard Dean and Democratic Congressional Campaign Committee Chairman Rahm Emanuel (Ill.) over a budget for mobilizing voters.

Nix said that «they understand behavioural microtargeting in the context of elections» but that they were «failing to make the connection between voters and their consumers».

Less clear is their power as a tool for targeted persuasion; Cambridge Analytica has claimed that OCEAN scores can be used to drive voter and consumer behavior through «microtargeting,» meaning narrowly tailored messages.

Although microtargeting of voters may raise paranoia about undermining democracy, Kosinski says that's somewhat misdirected:

The emphasis on psychology differentiates it from traditional data firms that specialize in «microtargeting,» which tracks consumer data and behavior to target voters; their method was was, wrote Bloomberg's Sasha Issenberg, «the most audacious new analytical innovation foisted on American politics this year.»

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters.

The document goes on to list a dozen products and services, among them «psychographic microtargeting,» «addressable TV microtargeting,» «multi-agent system voter behavior simulation,» and «message testing & development.»

There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.

Microtargeting of voters by Cambridge Analytica contributed to the decision for Britain to leave the EU, Chris Wylie told the UK House of Commons» parliamentary select committee on digital, culture, media and sport.